CO/ NJ Internal Job Board

Lead CRO Analyst

USA (Hybrid)

$112K/yr – $137K/yrSenior Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own CRO for landing pages across paid and organic channels, turning data and UX insight into measurable conversion gains.

  • Performance Analysis & Reporting: translate multi-channel signals into actionable optimization opportunities.
  • Experimentation & Testing: design and run rigorous A/B and multivariate tests with a clear roadmap and solid validity checks.
  • Landing Page Optimization Strategy: identify friction points and align UX, copy, and structure with traffic source intent.

Job Description

Responsibilities

  • Performance Analysis & Reporting: Analyze conversion performance of paid and organic landing pages across multiple marketing channels (search, display, email, SEO).
  • Experimentation & Testing: Design, launch, and evaluate A/B and multivariate tests to improve landing page conversion rates.
  • Landing Page Optimization Strategy: Identify areas of friction and opportunity within paid and organic landing page flows.
  • Cross-Functional Collaboration: Work closely with marketing, design, development, SEO, and performance media teams to ensure alignment and shared goals.

Marketing Team

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