Responsibilities

• Serve as the recurring on-camera face of Ladder across Instagram, TikTok, and YouTube
• Own content end to end — concept, shoot, edit, publish — at the pace the platforms require
• Build and star in repeatable series that give an audience a reason to return, rather than one-off posts that disappear
• Translate real fitness expertise into content that holds attention: make progressive overload, program design, and training psychology land with people who have never encountered those ideas
• Create alongside our coaches and celebrity partners, and draw the best possible performance out of them on camera
• Read performance data closely and let it shape what you make next
• Partner with our Senior Manager, Brand Social and the wider creative team on the direction of the channel

Requirements

• Located in Austin, TX
• A real body of work — an audience you built yourself, with content you personally appeared in, wrote, shot, and edited
• On-camera presence that reads as a person, not a presenter. Articulate, genuinely funny, and comfortable carrying a piece on your own
• Expert-level iPhone production and CapCut editing. You can take an idea to a finished cut without a crew or a post house
• Deep, hands-on fitness knowledge with genuine strength training experience — you can speak credibly about programming because you have actually done it
• A sharp instinct for cultural trends and for how formats differ across platforms
• Willingness to be Ladder's creator exclusively. This is a full-time commitment to our brand, not a salary layered beneath a personal brand or competing partnerships
• A collaborative, no-ego approach to feedback and iteration

Benefits

• The best team in fitness
• Access to the sickest private gym in Austin
• Incredible marketing campaigns with the world’s most expert coaches, and top celebrities, alike
• Equity in Ladder
• Access to Company Insurance (Health, Dental, Vision)
• Company-wide events
• Unlimited PTO
• New Company Computer
• Free Ladder membership, Ladder swag, etc.