Lead, Basketball Brand Marketing NA

Responsibilities

• Obsess the basketball consumer, youth culture and their needs
• Translate consumer insights into marketing strategies
• Build strong marketing plans for Nike Athletes and Products
• Drive clarity across marketing functions while leading seasonal plans for basketball.
• Execute marketing activations and consumer experiences
• Need good understanding of the digital ecosystem
• Need knowledge of consumer and marketplace trends for basketball
• Partner with Sports Marketing to elevate athlete storytelling and athlete integration into NA programming and activations
• Partner with city teams to activate hoops in the communities that drive maximum impact and influence
• Track and manage seasonal campaign progress measurement. Recapping + teardowns.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field. Will accept any suitable combination of education, experience, and training
• 5+ years of experience in brand marketing or related experience with a deep understanding of the basketball ecosystem and the elite and everyday basketball athlete
• Demonstrated genuine passion and deep understanding of basketball, culture, fashion, trends and growing the sport across underserved communities
• Extensive knowledge of the Nike basketball product and athlete portfolio
• A team-first mentality and ability to influence decision makers
• Digital first approach with strong initiative and curiosity to cultivate innovation
• Exceptional verbal and written communication skills
• Ability to balance creativity with organization and discipline in fast moving, ambiguous environment
• Passion to create new generation of Nike Basketball for the future hooper