AMOREPACIFIC US, INC

Laneige - Director, Paid Media

New York City, NY (On-site)

$160K/yr – $170K/yrSenior LevelFull time

Posted 4 hrs ago

Job Summary

Own the national, full-funnel paid media strategy and lead the integration of creative, audience data, and platform partnerships to drive scale and incremental growth.

  • Lead cross-channel planning for DTC, Amazon, and retail to align with brand and performance goals
  • Build and govern a test-and-learn, measurement-driven roadmap across creative and media

Job Description

Responsibilities

  • Own national, full-funnel media strategy across awareness, consideration, conversion, and retention
  • Architect connected consumer journeys linking brand storytelling with performance and commerce outcomes
  • Lead integrated planning across national campaigns, DTC, Amazon, and retail media
  • Drive audience-first, data-led investment decisions focused on scale, efficiency, and incrementality
  • Champion innovation across channels, formats, and partners (CTV, retail media, creators, AI-driven buying, emerging platforms)
  • Lead creative briefing for all paid media, ensuring alignment to full-funnel objectives, audiences, and channel needs
  • Partner with brand and creative teams to deliver channel-specific, performance-optimized assets
  • Ensure creative evolves across funnel stages with distinct messaging and formats
  • Drive a test-and-learn roadmap across creative (messaging, hooks, formats, creators/UGC)
  • Integrate creative insights into media strategy to improve effectiveness and engagement

Salaries

Posted range

$160K/yr – $170K/yr

Taken straight from the job posting.

See all AMOREPACIFIC US, INC salaries

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Laneige - Director, Paid Media

AMOREPACIFIC US, INC · New York City, NY · On-site