Landing Page & CRO Strategist

USA (Remote)

$90K/yr – $150K/yrMid Level3+ years expFull time

Posted 7 days ago

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Job Summary

Own the end-to-end growth funnel strategy for multiple brands, lead hypothesis-driven testing and backlog prioritization, and partner with clients, UI/UX designers, and internal teams to drive data-driven growth.

  • Lead multi-brand omni-channel funnel testing and backlog management
  • Own analytics, reporting, and dashboards for growth KPIs

Job Description

Responsibilities

  • Collaborate cross-functionally with media buying teams to develop comprehensive, omni-channel funnel strategies across a diverse swath of brands
  • Oversee the hypothesis generation process by gathering and interpreting quantitative and qualitative insights, assessing, validating and prioritizing consumer experience testing opportunities and maintaining a backlog of future testing opportunities.
  • Utilize our in-house Landing Page Solution to build and deploy Landing Pages and Post-Click Funnel Experiences.
  • Create and execute testing plans that define hypotheses, document test goals, identify elements being tested, and establish test timing estimations and reporting plans.
  • Own analytics of the full funnel experience including insights, attribution, and tech support. Manage the maintenance of internal dashboards for measuring and sharing results on business-critical KPIs related to growth.
  • Build timely, visual, compelling, fact-based test recaps , using data analysis, that strongly communicate the business ‘story’ behind the data and further a culture of data-driven decision making.
  • Coordinate with clients to understand their key objectives, business goals, and needs.
  • Regularly facilitate check-in and reporting calls, strategy sessions, and more with clients.
  • Partner with UI/UX designers and developers to build mockups for new Templates and new Elements we want to test into
  • Work with leadership to continuously manage, analyze and improve internal processes, templates, project management, technology adoption, and more.

Requirements

  • Desire to join a fast-paced/high-growth organization with an interest in utilizing and building emerging technology solutions
  • 3+ years of landing page and funnel optimization experience within the ecommerce ecosystem
  • preferably 3+ years of Agency experience
  • Experience in user experience development/management, A/B testing, conversion rate optimization, digital marketing, and ecommerce strategy
  • Strong analytical background with expertise in various reporting tools (ideally within GA4 and Shopify)
  • Strong organizational and presentation skills.
  • Excellent attention to detail and quality assurance capabilities; willingness to be hands-on.
  • Ability to think strategically, work independently, take initiative and thrive in a fast-paced, collaborative environment.
  • Excellent interpersonal skills; team player with ability to communicate well among cross-functional teams.
  • Strong desire to be challenged, work hard, and grow personally and professionally

Benefits

  • Competitive Benefits (including 100 % Paid Medical, Dental, Vision, STD, LTD, and Life insurance for our employees)
  • 401K with match
  • Generous PTO and holidays + a day off for your Birthday week!
  • Enjoy the flexibility of remote work
  • Your job will never get boring!
  • Accelerated career growth and opportunity
  • An amazing team of talented individuals who love what we do
Lunar Solar Group logo

Lunar Solar Group

4.2 Glassdoor

Lunar Solar Group is a growth consultancy built for bold DTC & omnichannel brands. We break down barriers at the intersection of technology innovation and marketing expertise to deliver revenue-driven acquisition, retention and web experiences, online and in-store.From full-funnel paid media to performance creative, web development & CRO, and lifecycle programs via email & SMS, our team and proprietary tech stacks help brands scale smarter.We help the bold grow beyond.

Founded in 2017
New York, New York, USA
113 employees (45 in marketing)
87% recommend to a friend
95% CEO approval

Traffic Signals

Monthly Visitors
8.8K
Traffic Source Mix
Search
30.3%
Direct
51.2%
Referral
6.1%
Social
10.8%
Paid
1.4%

Headcount Trend

Current headcount: ~113

Marketing Team

Marketing Team Size
33 (29% of company)
Median Career Experience
6.5 years
Median Tenure
2.8 years
Marketing Roles Posted (Last 30 Days)
4