LA Galaxy, Paid Campaign Manager

Responsibilities

• Lead the planning and execution of paid marketing campaigns across digital and traditional channels. Ensure campaigns are structured, organized, and aligned to media plans and channel strategies.
• Collaborate with Creative and Paid Media teams to develop campaign briefs and coordinate asset production aligned to media plans, channel mix, and audience strategy. Ensure all campaign assets are delivered on time and meet specifications required for paid media execution.
• Partner with Paid Media and Analytics to track campaign performance, support optimization efforts, and identify opportunities to improve results. Contribute to test-and-learn initiatives to enhance campaign effectiveness and conversion.
• Collaborate with internal teams to develop assets for media campaigns and optimize user experience.
• Identify industry trends and data insights and optimize spend and performance based on the insights; Evaluate emerging technologies and provide feedback and recommendations to leadership.
• Drive development and coordination of paid campaign calendars, ensuring alignment across key milestones and stakeholders.

Requirements

• BA/BS Degree (4-year) (Advanced Degree Preferred) In Marketing, Communications, or a related area
• 4-6 years Relatable experience in digital marketing or running media campaigns
• Experience in optimizing advertising content landing pages and user funnels
• Experience with A/B and multivariate experiments
• Experience in setting up and optimizing Google Adwords campaigns
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Highly creative
• Solid knowledge of website and social media analytics
• Working knowledge of ad serving tools and running media campaigns

Benefits

• We offer a comprehensive benefits package that includes: medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings.