Responsibilities

• Retention strategy across email and SMS (what to build, how to sequence it, and why)
• The full Klaviyo build (flows, campaigns, segments, triggers, etc.)
• List growth (pop-up strategy, etc.)
• Deliverability and list health (domain reputation, suppression, etc.)
• Performance (attributed revenue, flow metrics, and campaign ROI across all brands)
• Build and continuously optimize a full lifecycle flow library
• Develop segmentation strategies based on purchase behavior, LTV tiers, product affinity, and engagement
• Collaborate with the Head of Growth on the promotional calendar and translate it into campaign execution
• Work with our email designer and copywriters who handle creative
• Run structured A/B tests and build repeatable playbooks from results
• Manage SMS as a dedicated channel
• Stay ahead of Klaviyo updates, features, and DTC retention best practices

Requirements

• 3+ years hands-on in Klaviyo within a DTC or eCommerce context
• You think in systems (customer journeys, lifecycle stages, and behavioral triggers, not just one-off sends)
• Deep knowledge of segmentation, flow logic, conditional splits, and deliverability
• Proven track record of growing email and SMS as a percentage of total revenue
• Strong grasp of eCommerce metrics
• SMS experience including TCPA/CAN-SPAM compliance
• Shopify integration experience
• Apparel or fashion eCommerce a plus (not required)

Preferred

• Apparel or fashion eCommerce experience is a plus