ABOUT POPLIFE 

Where Agency Meets Access.  POPLIFE is a brand experience platform and a source of development and execution for clients, creators, and the community.  We are intimately embedded across verticals of hospitality, music, art, fashion, entertainment, and sport. We collaborate with industry leaders to develop powerful brand experiences - bringing together people, communties, and the brands that support them. Life's Better with Friends!

Website: www.poplife99.com | Social: @poplife99

POSITION OVERVIEW

The Spritz Specialist is responsible for driving in-market execution, account relationships, and program performance for a premium liquor brand’s summer spritz initiative. This role owns a portfolio of priority on-premise accounts and is accountable for building strong trade relationships, securing and supporting menu features and events, while increasing visibility, trial, and volume throughout the summer season. The Spritz Specialist will work independently in-market while collaborating with the Client Team & POPLIFE Account Team to ensure program goals, KPIs, and brand standards are met. This role is highly field-based and requires consistent in-person engagement within the local hospitality community.

PROGRAM  OVERVIEW

This summer-long spritz program is designed to drive menu presence, trade advocacy, and consumer trial across key on-premise accounts in seasonal markets. The goal is to make the spritz a go-to summer drink, building real connections with bartenders, staff, and consumers so it becomes a consistently recommended choice. Through a combination of relationship-building, feature sell-in, staff education, sampling, and local activations, the program will bring the brand to life in ways that align with local culture and summer lifestyle moments.

DURATION OF CONTRACT

May 11, 2026 -  September 14, 2026 (18 Weeks)

SCOPE OF SERVICES

The Spritz Specialist will perform the following across assigned on-premise accounts, with support from the POPLIFE Account Team:

1. Account Relationships & Program Ownership

• Manage (10) priority on-premise accounts
• Serve as the day-to-day point of contact for assigned account communications
• Build and maintain relationships with owners, managers, bartenders, and staff
• Establish the brand as a go-to recommendation within each account
• Maintain consistent account presence and engagement

• Sell in and support season-long spritz feature concepts that drive sustained visibility and volume
• Secure menu placements and ongoing features across accounts
• Drive multi-SKU distribution and close gaps in target accounts
• Introduce simple, approachable spritz serves that are easy for staff to recommend and execute

• Build authentic relationships with consumers, bartenders, and the industry to drive advocacy
• Conduct staff trainings and execute sampling initiatives (2,000+ samples) to drive trial
• Research, identify, and outreach to new accounts, partnerships, and event opportunities
• Ideate, develop, and present event and activation concepts tailored to the local market
• Own and execute pop-ups, on-premise events, and experiential activations that bring the brand to life
• Host bartender, industry, and consumer outings to drive engagement and awareness
• Leverage social media to amplify in-market activity and lifestyle moments
• Manage local account spend and bar budgets to maximize impact and ROI

• Confirm participating accounts and manage event advancement
• Coordinate with the local sales team to confirm product availability and delivery
• Oversee event kit organization, including preparation, packing, shipping, and tracking, with support of the POPLIFE Account Team
• Support local portfolio ambassador communications & oversee local staff onboarding
• Support the local distributor's product confirmation
• Oversee POS, event kit organization, and distribution logistics
• Oversee event asset purchasing
• Oversee third-party vendor coordination
• Oversee asset inventory management

• Serve as the day-to-day point of contact for assigned client communications
• Provide regular status updates and progress reporting
• Participate in internal check-ins to ensure cross-functional alignment
• Develop client reporting and post-program learnings
• Lead or support client share-outs of reporting and insights

ESTIMATED HOURS (25-29 weekly) 

EVENT WEEKS (18)

• 12-15 hours/week: Onsite Execution
• 10 hours/week: Account Management, Event Planning, Pre-Production
• 2 hours/week: Administrative & Reporting

QUALIFICATIONS

• Established on-premise and trade relationships in Cape Cod or the Jersey Shore
• Experience in hospitality, beverage/spirits, or experiential marketing
• Proven ability to influence accounts and drive sell-in
• Strong communication, organization, and relationship management skill
• Self-starter with deep knowledge of the local market and culture