KERING EYEWEAR Trade Marketing Manager LATAM

Responsibilities

• The Trade Marketing Manager will be responsible for developing and executing localized trade marketing initiatives that drive brand visibility, customer engagement, and sales performance across assigned markets.
• Develop and implement regional and localized trade marketing plans aligned with global brand objectives and guidelines.
• Lead the planning and execution of BTL marketing activities.
• Design tailored marketing initiatives, promotions, retail incentives, and merchandising programs.
• Manage relationships with assigned accounts, distributors, and stakeholders.
• Conduct regular market visits and identify growth opportunities.
• Monitor competitive activity and market trends.
• Manage projects from concept through execution.
• Coordinate with agencies, suppliers, and external partners.
• Coordinate POSM delivery with Customer Service and Logistics teams.

Requirements

• +5 years of experience in Trade Marketing, Sales Support, or related field.
• Experience managing projects from planning through execution within multinational luxury, fashion, beauty, cosmetics, eyewear, or premium consumer goods preferred.
• Fluent in English and Spanish, Portuguese.
• Proficient in Microsoft Office; SAP experience is a plus.
• Strong project management and organizational skills.
• Entrepreneurial mindset and proactive problem-solving.
• Results-driven with strong commercial awareness.
• Excellent communication and stakeholder management skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Excellent interpersonal skills.

Preferred

• SAP experience is a plus.