KERING EYEWEAR Trade Marketing Manager LATAM

Miami, FL (Unknown)

$93K/yr - $94K/yr (Est.)Senior Level5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own localized trade marketing for LATAM eyewear, translating global brand playbooks into regional campaigns, shopper activation, and budgeted programs that drive visibility and sales.

  • Regional trade plans, BTL activations, promotions, and retail merchandising tied to local accounts and distributors.
  • Operations and metrics including POP material forecasting, POSM logistics, budget tracking, and ROI reporting with HQ alignment.
  • Markets and partnership through market visits, competitive intel, and cross-functional collaboration with agencies, suppliers, and Customer Service/Logistics.

Job Description

Responsibilities

  • The Trade Marketing Manager will be responsible for developing and executing localized trade marketing initiatives that drive brand visibility, customer engagement, and sales performance across assigned markets.
  • Develop and implement regional and localized trade marketing plans aligned with global brand objectives and guidelines.
  • Lead the planning and execution of BTL marketing activities.
  • Design tailored marketing initiatives, promotions, retail incentives, and merchandising programs.
  • Manage relationships with assigned accounts, distributors, and stakeholders.
  • Conduct regular market visits and identify growth opportunities.
  • Monitor competitive activity and market trends.
  • Manage projects from concept through execution.
  • Coordinate with agencies, suppliers, and external partners.
  • Coordinate POSM delivery with Customer Service and Logistics teams.

Requirements

  • +5 years of experience in Trade Marketing, Sales Support, or related field.
  • Experience managing projects from planning through execution within multinational luxury, fashion, beauty, cosmetics, eyewear, or premium consumer goods preferred.
  • Fluent in English and Spanish, Portuguese.
  • Proficient in Microsoft Office; SAP experience is a plus.
  • Strong project management and organizational skills.
  • Entrepreneurial mindset and proactive problem-solving.
  • Results-driven with strong commercial awareness.
  • Excellent communication and stakeholder management skills.
  • Ability to manage multiple priorities in a fast-paced environment.
  • Excellent interpersonal skills.

Preferred

  • SAP experience is a plus.
Kering logo

Kering

3.7 Glassdoor

Kering is a global, family-led luxury group, home to people whose passion and expertise nurture creative Houses across ready-to-wear and couture, leather goods, jewelry and eyewear: Gucci, Saint Laurent, Bottega Veneta, Balenciaga, McQueen, Brioni, Boucheron, Pomellato, Dodo, Qeelin, Ginori 1735, as well as Kering Eyewear.Inspired by their creative heritage, Kering’s Houses design and craft exceptional products and experiences that reflect the Group’s commitment to excellence, sustainability and culture. This vision is expressed in our signature: Creativity is our Legacy.

Founded in 1963
Paris, Île-de-France, FRA
39K employees (5,493 in marketing)
66% recommend to a friend
81% CEO approval

Traffic Signals

Monthly Visitors
908.4K
Traffic Source Mix
Search
15.9%
Direct
23.5%
Referral
55.7%
Social
2.7%
Paid
0.1%

Headcount Trend

Current headcount: ~39.2K

Marketing Team

Marketing Team Size
2,706 (7% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$8.7B
Last Raise
$846.6M
Post IPO Debt, 1 years ago

Funding History

  • May 2025
    Post IPO Debt • $846.6M
  • Nov 2024
    Post IPO Debt • $789.6M
  • Mar 2024
    Post IPO Debt • $1.9B

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