KERING EYEWEAR Senior Trade Marketing Specialist (West)

Responsibilities

• Owns the co-responsibility for the development, execution, and performance monitoring of TM programs designed to increase in-store brand visibility, product presence and sell out turn. In accordance with the overall Marketing and Communication guidelines and brands Strategy, she/he will be co-responsible for every trade marketing activity across the KA channel in North America.
• Work with the regional Trade Marketing team in developing regional and “localized” marketing plans based on channel needs, consistent with the global marketing objectives and brand guidelines, with a main focus on BTL activities.
• Serve as a main contact for sales team and customers to partner and secure opportunities.
• Partner with visual merchandising agency to ensure brand training.
• Lead all facets of project management to implement marketing activities through seamless coordination with agencies, customers and internal stakeholders including but not limited to sales, logistics, customer service and finance
• Coordinate with sales, customer service & logistics teams to ensure POP & product delivery are aligned with marketing projects.
• Source and collaborate with local vendors for POSM production and installation.
• Manage POSM ordering, delivery and inventory management.
• Monitor ROI on marketing activities implemented.
• Coordinate seasonal window projects with agency.

Requirements

• Bachelor degree in marketing, communications or relevant field
• 5+ years of solid experience in trade marketing preferably in eyewear/ cosmetics/ fashion industry
• Dedicated self-starter with strong attention to detail and follow-up
• Excellent Communicator, both verbal and written
• Strong organizational skills and the ability to handle multiple deadlines
• Ability to work in a fast-paced environment and meet tight deadlines
• Attention to detail with accuracy and consistency
• Advance level of Excel, PowerPoint and knowledge of SAP
• Ability to build effective relationships with a wide range of stakeholders, internal and external
• Strong presentation and problem solving skills

Benefits

• Health insurance coverage
• Flexible Spending Accounts
• Employee wellness program
• Short Term and Long-Term Disability
• Life and Disability insurance
• 401-k retirement savings plan with company match
• Paid Paternity and Maternity Leave
• Paid Holidays
• Paid Sick Time and Vacation
• Paid Bereavement