Responsibilities

• Support our lead strategists working with up to 20 clients on average across a variety of industries, leading coaching sessions to set sales and marketing priorities that align with their goals.
• Assist in training clients on how to manage their own websites, ensuring they can confidently make updates and improvements without relying on outside agencies.
• Support lead website strategists as they coach teams on website optimization skills, including SEO best practices, A/B testing, and analytics-driven decision-making.
• Assist with strategic website audits to assess UX, navigation, site performance, and content effectiveness.
• Support clients in website platform management, focusing on HubSpot and WordPress (other CMS experience is a plus).
• Implement AI-driven website tools to improve personalization, automation, and customer experience.
• Work in tandem with IMPACT’s internal web design and development team to create cohesive, results-driven website strategies for clients.

Requirements

• 1–2 years of experience in digital marketing, website strategy, content strategy, UX, or related fields
• Basic understanding of how websites work (navigation, page structure, user flow, CTAs)
• Familiarity with website analytics tools (e.g., Google Analytics, GA4, Search Console)
• Experience working with a CMS (WordPress, Webflow, HubSpot, etc.)
• Ability to analyze basic website performance metrics and identify trends
• Ability to collaborate with designers, developers, and content teams
• Strong written and verbal communication skills
• Strong Time and Project Management: Highly organized, able to work independently, meet deadlines, and manage multiple projects. Experience with project management systems, with Scrum experience as a plus.
• Strong attention to detail and comfort managing multiple tasks
• Process-Oriented Mindset: Willingness to follow established processes and playbooks with precision, while contributing to the development and refinement of processes.
• Some experience with AI-powered website tools for personalization, automation, or optimization.
• Curiosity and willingness to learn new tools and methods

Preferred

• Experience creating user journeys, wireframes, page outlines, or content briefs
• Understanding of SEO best practices (on-page optimization, keyword research)
• Familiarity with UX/UI principles
• Comfortable running usability reviews or reviewing heatmaps (Hotjar, FullStory)
• Basic HTML/CSS knowledge a plus but not required
• Experience with A/B testing tools also a plus

Benefits

• - Health, vision, and dental coverage.
• - 401(k) with company match.
• - Paid time off and a flexible work schedule.
• - Paid parental leave to support your growing family.