Junior Website Strategist and Trainer at IMPACT | Cheshire, CT | $75K/yr – $85K/yr

IMPACT

Junior Website Strategist and Trainer

Cheshire, CT (Hybrid)

$75K/yr – $85K/yrIntern/New Grad2+ years expFull time

Posted 3 months ago

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Job Summary

Support client website strategy and optimization across multiple accounts, coordinating with in-house teams to drive measurable improvements.

Co-lead coaching sessions with lead strategists for up to 20 clients.
Must-have: 1–2 years in digital marketing or website strategy.
Standout: CMS and AI-powered website tool experience (WordPress, HubSpot).

Job Description

Responsibilities

Support our lead strategists working with up to 20 clients on average across a variety of industries, leading coaching sessions to set sales and marketing priorities that align with their goals.
Assist in training clients on how to manage their own websites, ensuring they can confidently make updates and improvements without relying on outside agencies.
Support lead website strategists as they coach teams on website optimization skills, including SEO best practices, A/B testing, and analytics-driven decision-making.
Assist with strategic website audits to assess UX, navigation, site performance, and content effectiveness.
Support clients in website platform management, focusing on HubSpot and WordPress (other CMS experience is a plus).
Implement AI-driven website tools to improve personalization, automation, and customer experience.
Work in tandem with IMPACT’s internal web design and development team to create cohesive, results-driven website strategies for clients.

Requirements

1–2 years of experience in digital marketing, website strategy, content strategy, UX, or related fields
Basic understanding of how websites work (navigation, page structure, user flow, CTAs)
Familiarity with website analytics tools (e.g., Google Analytics, GA4, Search Console)
Experience working with a CMS (WordPress, Webflow, HubSpot, etc.)
Ability to analyze basic website performance metrics and identify trends
Ability to collaborate with designers, developers, and content teams
Strong written and verbal communication skills
Strong Time and Project Management: Highly organized, able to work independently, meet deadlines, and manage multiple projects. Experience with project management systems, with Scrum experience as a plus.
Strong attention to detail and comfort managing multiple tasks
Process-Oriented Mindset: Willingness to follow established processes and playbooks with precision, while contributing to the development and refinement of processes.
Some experience with AI-powered website tools for personalization, automation, or optimization.
Curiosity and willingness to learn new tools and methods

Preferred

Experience creating user journeys, wireframes, page outlines, or content briefs
Understanding of SEO best practices (on-page optimization, keyword research)
Familiarity with UX/UI principles
Comfortable running usability reviews or reviewing heatmaps (Hotjar, FullStory)
Basic HTML/CSS knowledge a plus but not required
Experience with A/B testing tools also a plus

Benefits

- Health, vision, and dental coverage.
- 401(k) with company match.
- Paid time off and a flexible work schedule.
- Paid parental leave to support your growing family.

IMPACT

At Impact, we specialize in helping businesses unlock growth through powerful, performance-driven sales and marketing solutions. Our mission is to bridge the gap between strategy and execution—creating systems that drive leads, close deals, and build brand loyalty.We go beyond tactics. We immerse ourselves in your business, understand your goals, and act as an extension of your team. We believe great growth comes from collaboration, consistency, and a deep understanding of your customer journey.

New York, New York, USA

287 employees (28 in marketing)

www.shapeyourimpact.com