Responsibilities

• Support day-to-day management of Google Ads and Microsoft Ads accounts across our six brands, including campaign builds, ad group structuring, and keyword management.
• Write, test, and optimize ad copy (RSAs, expanded text ads) in line with brand voice and messaging guardrails for each product line.
• Monitor account performance daily/weekly - spend pacing, CPL, CPA, conversion rate, quality score - and flag anomalies or opportunities to the Senior PPC Strategist
• Conduct keyword research and expansion, including negative keyword hygiene, to keep campaigns efficient and on target.
• Assist with bid management and budget pacing across accounts to hit spend and lead targets.
• Build and maintain keyword-to-headline message match across landing pages and ad groups.
• Support A/B testing of ad copy, extensions, and landing page experiences.
• Pull performance data and help build recurring reporting (weekly pacing, monthly performance recaps)
• Performing regular audits of our PPC efforts; address gaps and implement performance improvement suggestions.
• Continuous support of our optimization efforts, reviewing page load speeds, title tag optimizations, H1 alignment and monitoring our Quality Scores.

Requirements

• 1–2 years of hands-on PPC experience , managing live budgets in Google and/or Microsoft Ads
• Agency experience strongly preferred - comfort working across multiple accounts/clients simultaneously and adapting to different brand voices.
• Working knowledge of core PPC metrics (CTR, CPC, CPA, CPL, Quality Score, conversion rate) and what to do when they move
• Familiarity with Google Ads Editor, Microsoft Advertising Editor, and Google Analytics (GA4)
• Strong writing skills - able to write clear, benefit-driven ad copy and headlines under character constraints.
• Comfort with spreadsheets (Excel/Sheets) for pacing, reporting, and keyword organization.
• Detail-oriented and organized - this role touches six brands' worth of accounts, so nothing can slip through the cracks.
• Curious and coachable - eager to learn from a senior strategist and grow into greater campaign ownership over time.
• B2B SaaS experience is a plus, but not required; construction industry knowledge is a bonus, not a prerequisite.

Preferred

• Google Ads and/or Microsoft Advertising certifications
• Familiarity with Salesforce and Pardot
• Experience with call tracking platforms (e.g., CallRail) or CRM attribution
• Basic familiarity with landing page best practices and conversion rate optimization

Benefits

• tickets to Cleveland sporting events
• a variety of lunch and learns
• various employee-appreciation events throughout the year
• paid vacation
• paid holidays
• 401(k) with match
• tuition reimbursement
• medical
• eye
• dental