Responsibilities

• Build, test, and deploy email campaigns, including newsletters and one-off sends
• Manage email production, segmentation, and personalization to ensure the right message reaches the right audience
• Monitor and report on email performance (open rates, click-through, conversions) and recommend improvements.
• Maintain database cleanliness and list management including deduplication, standardization, segmentation, and ongoing data hygiene processes within Pardot
• Support data governance standards to ensure lead and contact data stays accurate and usable across systems
• Build and execute forms and landing pages within Pardot
• Help build and maintain nurture and lifecycle email workflows in Pardot
• Support platform configuration and hygiene under guidance from the Manager, Digital Experience
• Monitor the integration between Pardot and CRM and lead scoring model and flag adjustments for review rather than owning changes outright
• Build and maintain regular reporting on email performance and database health

Requirements

• 0–2 years of experience in digital marketing, marketing operations, or a related field (internship experience welcome)
• Familiarity with Pardot, HubSpot, Marketo, or a similar marketing automation platform (Pardot experience a plus, not required)
• Comfort working with data in spreadsheets and databases
• Strong attention to detail and organization
• Basic understanding of email marketing best practices (segmentation, deliverability, A/B testing)

Preferred

• Bachelor's degree in marketing, communications, business, or equivalent experience
• Experience with CRM platforms (Salesforce, etc.) and how marketing and sales data connect
• Basic HTML/CSS knowledge for email template edits
• WordPress experience
• Exposure to lead scoring or lifecycle marketing concepts

Benefits

• We know you bring your whole self to work every day, and we are committed to supporting our full-time teammates with a comprehensive range of modernized benefits and cultural perks. We offer competitive compensation, flexible time off to recharge, hybrid work options, mental and emotional wellness resources, a 401K plan, and more. While these benefits are available to full-time team members, we strive to create a positive and supportive environment for all teammates.