Junior Marketing Analyst and Lead Generation

Lubbock, TX (On-site)

$39K/yr – $48K/yrIntern/New GradFull time

Posted 4 weeks ago

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Job Summary

Own the lead-tracking and reporting loop across search, marketplace, and local SEO to drive higher-quality customers and faster follow-up.

  • Lead source performance: track sources, cost per lead, and conversion to booked jobs.
  • Channel optimization: identify which channels to grow or prune and coordinate with vendors and internal teams.
  • Analytics cadence: weekly reports, SEO partner coordination, and quality feedback to sales/service teams.

Job Description

Responsibilities

  • Tracking leads from Google, Angi, Home Depot, Lowe’s, Thumbtack, and other sources
  • Reviewing lead volume by source
  • Tracking cost per lead and cost per booked job
  • Helping measure which lead sources are producing good customers
  • Watching for missed leads, slow follow-up, or booking issues
  • Reviewing website leads, calls, forms, and online booking activity
  • Helping measure SEO performance with our outside SEO team
  • Reviewing Google Business Profile activity and performance
  • Helping track review counts and review requests
  • Preparing weekly marketing reports

Traffic Signals

Monthly Visitors
3.6K
Traffic Source Mix
Search
33.9%
Direct
41.9%
Referral
12.7%
Social
9.5%
Paid
1%

Headcount Trend

Current headcount: ~2

Marketing Team

Marketing Roles Posted (Last 30 Days)
2