Junior Copywriter at AVARA | USA

Junior Copywriter

USA (On-site)

Salary Not AvailableIntern/New Grad2+ years expFull time

Posted 3 months ago

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Job Summary

Drive AVARA’s e‑commerce storytelling by writing product copy, site content, and cross‑channel messaging while preserving a confident, warm, and stylish brand voice.

Own product descriptions and site copy that highlight fit, fabric, and design.
Must-have: 0–2 years of copywriting experience with a strong portfolio.
Standout: E‑commerce/SEO basics plus ability to tailor AI-generated drafts to brand voice.

Job Description

Responsibilities

Supports Product & E-Commerce Copy: Write clear, engaging product descriptions that highlight fit, fabric, and design details while maintaining AVARA’s brand voice. Sits in on product fittings with the Merch and Product team. Assists in updating and maintaining product copy across the e-commerce site.
Creates Website & SEO Content: Develop supporting website copy including collection pages, blog, landing pages, and informational content. Apply basic SEO principles such as keywords, meta descriptions, and headers to support organic search performance.
Assists with Cross-Channel Messaging: Support copy needs for emails, digital campaigns, and other marketing initiatives as directed by the creative and marketing teams as needed.
Maintains Brand Voice Consistency: Ensure all written content reflects AVARA’s tone: confident, warm, and stylish. Follow established brand voice guidelines and support consistency across channels.
Edits and Proofreads Copy: Review copy for grammar, clarity, accuracy, and alignment with brand standards before publication.
Collaborates with Cross-Functional Teams: Work closely with creative, merchandising, and e-commerce teams to ensure product information and messaging are accurate and aligned with seasonal priorities.
Leverages AI Tools to Enhance Content Creation: Utilize AI-assisted writing tools to support ideation, generate draft variations, and optimize copy for SEO while maintaining brand voice and originality. Apply critical thinking and editorial judgment to refine and humanize AI-generated content.

Requirements

Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field (or equivalent experience)
0–2 years of writing, copywriting, or content experience (internships welcome)
Portfolio or writing samples demonstrating strong editorial skills
Experience with e-commerce and/or product copywriting required
Proficiency with production tools and platforms: Google Workspace, Excel, Dropbox, Adobe Bridge, Figma, and Asana

Preferred

Interest in fashion, retail, and e-commerce storytelling

AVARA

Avara was founded in 2018 by Emily Wickard, who after spending 20 years in Finance, had grown tired of the corporate world. As a mother of 2 young kids, she decided to take a leap of faith and start her own clothing brand. Since its humble beginnings in Emily's home, Avara has grown exponentially. In 2022 and 2023, Avara was named to the Inc. 5000 fastest growing privately held companies in the country. The brand was recently featured on the Today Show in Hoda and Jenna’s “Best Dressed Guest” segment. Avara is the go-to brand for compliment-worthy clothing and accessories that allows women to celebrate all of life’s moments with confidence and joy.

Founded in 2018

Dallas, Texas, USA

57 employees (20 in marketing)

shopavara.com