Junior Account Executive - Fashion

New York City, NY (On-site)

Salary Not AvailableIntern/New Grad1+ years expFull time

Posted 6 weeks ago

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Job Summary

Own relationships with fashion press and lead PR campaigns from concept through completion, while coordinating fashion sample flow and turning coverage into client-plan insights.

  • Client & Press Relationships: own day to day contact and maintain close press ties to drive coverage.
  • Campaign & Research: brainstorm ideas, shape publicity strategies, and back plans with brand/product research and industry insights.
  • Operations & Reporting: oversee sample management, coverage reporting, and intern support to keep the team running smoothly.

Job Description

Responsibilities

  • Day to day client contact and manage client updates.
  • Facilitate the smooth running of the day to day function of each account team, providing support as requested and required.
  • Support your line managers with PR campaigns for diverse clients from conception to completion.
  • Manage and coordinate Fashion samples.
  • Complete coverage reports accurately and effectively.
  • Brainstorm creative ideas and generate publicity strategies to enhance PR campaigns, going beyond the role of the press office.
  • Maintain regular day-to-day contact and close relationships with key press.
  • Be a brand champion for your clients and build strong relationships with them.
  • Analyse coverage across online, offline and blogs, and leverage added value from all PR activity.
  • Conduct research on both brands, products and industry to support the development of client plans and new business proposals.
  • Manage the Intern to help provide additional support to the team.

Requirements

  • 1-2 years of relevant proven experience, full time or internship at a mid-sized PR agency within a luxury Fashion environment.
  • Familiarity with the organization of press reports and press clips.
  • Demonstrate solid understanding of and ongoing interest in media relations and strategy.
  • Able to identify communication opportunities through a pro-active approach.
  • Ability to work in a fast-paced environment, meeting tight deadlines. Excellent prioritizing and time management.
PURPLE logo

PURPLE

3.4 Glassdoor

Welcome to Purple — home of the one, the only, the Purple GridTM. Ranked #1 in Customer Satisfaction with bed in a box mattresses by J.D. Power, including best in both support and comfort! We’re a one-of-a-kind innovation brand that is on a mission to meaningfully improve lives by helping Every Body get the comfort they deserve and the support they need. Our premium comfort innovation products start in the bedroom and extend beyond to provide optimal comfort everywhere you go. With a variety of mattresses, bedding, bases, seat cushions, dog beds, and more, Purple is quickly becoming the iconic color of true comfort, true innovation, and truly feeling great.While most new mattress companies only focus on just a simpler mattress buying experience with the same foam mattresses, Purple is committed to simply making a better mattress (with the better buying experience, to boot!). The only mattress with the Purple GridTM, Purple is instantly soft where you want it and firm where you need it – all at once. It's the comfort you crave, the support your back needs. Plus, 1,500+ open airways help dissipate body heat rather than trapping it, so you don't sleep hot.It all started in 1989 when two engineer brothers, Tony and Terry Pearce, set out with a mission to invent technology and create local jobs that meaningfully improve the lives of everyone involved. Over the last 30+ years, the Brothers Pearce have revolutionized the comfort industry by innovating various No Pressure® cushioning materials used in everything from wheelchairs and critical care hospital beds to sporting goods and high-end mattresses. Then, in September of 2015, they successfully launched The No-Compromise Purple® Mattress on Kickstarter, and it's been uphill from there — continually inventing, improving, and creating ways to make the world a more comfortable place.

Founded in 2015
Lehi, Utah, USA
1.2K employees (115 in marketing)
52% recommend to a friend
52% CEO approval

Traffic Signals

Monthly Visitors
5.5M
Monthly Google Ads Budget
$1.3M
Traffic Source Mix
Search
44.2%
Direct
44.3%
Referral
5.5%
Social
2.5%
Paid
3.3%

Headcount Trend

Current headcount: ~1.2K

Marketing Team

Marketing Team Size
91 (7% of company)
Median Career Experience
15.5 years
Median Tenure
5.6 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$63M
Last Raise
$61M
Post IPO Equity, 3 years ago

Funding History

  • Feb 2023
    Post IPO Equity • $61M
  • Jan 2021
    Post IPO Equity
  • Oct 2016
    Equity Crowdfunding • $2M

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