Responsibilities

• Assist in building and launching paid campaigns across Meta and Google for law firm clients
• Monitor campaign performance daily and flag issues or opportunities to senior team members
• Help optimize campaigns based on performance data, including adjusting bids, budgets, audiences, and creative
• Support the setup and QA of tracking infrastructure including pixels, UTM parameters, and conversion events
• Assist in preparing client-facing performance reports with clear summaries of results and recommendations
• Run basic creative and audience tests under the direction of senior paid media staff
• Stay current on platform updates, new ad formats, and best practices across Meta and Google

Requirements

• 1 to 2 years of hands-on experience running paid campaigns on Meta Ads and Google Ads
• Comfortable working inside Meta Ads Manager and Google Ads on a daily basis
• Basic understanding of campaign structure, bidding strategies, and audience targeting
• Comfortable working with performance data and drawing simple conclusions from it
• Familiarity with UTM parameters and conversion tracking concepts
• Strong attention to detail and highly organized, you catch errors before they go live
• Good communicator who can clearly summarize campaign performance for internal teams
• Comfortable in a fast-paced, remote environment where priorities shift and deadlines are real

Nice to Have

• Exposure to programmatic advertising platforms
• Familiarity with GA4 and basic analytics reporting
• Experience with call tracking platforms such as CallRail or CallTrackingMetrics
• Any exposure to the legal industry or professional services
• Working knowledge of landing page best practices and conversion rate optimization

Benefits

• Medical, dental, and vision insurance
• Company-sponsored 401(k) with matching
• Flexible work schedule, work when and where you're most productive as long as deliverables are met
• Up to $500 reimbursement for pet adoption fees or vaccinations
• Technology stipend for equipment setup
• Professional development opportunities

Benefits About Company MeanPug Digital is award-winning loyal marketing for ambitious law firms. We specialize in design and branding, web development, SEO, PPC, legal content implementation, PR, CRM integration, custom software development, and strategic consulting for firms that want to challenge the status quo. Founded by the ex-Director of Paid Digital advertising and ex-Director of Engineering for Morgan & Morgan, we know what it takes to scale law firms to the next level. Give us a call today, we'd love to hear from you!