Jr. Digital Media Public Relations Specialist

Harrisburg, PA (On-site)

$48K/yr – $50K/yrIntern/New GradFull time

Posted 3 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the end-to-end earned media strategy, cultivate publisher relationships, and drive AI search visibility while guiding content ideation and brand-building efforts.

  • Manage and pitch with publishers to secure high-value placements
  • Lead content strategy and authority-building initiatives across domains

Job Description

Responsibilities

  • Build & Manage Publisher Relationships
  • Develop and maintain strong relationships with editors, journalists, and publishers across major digital publications.
  • Pitch original, high-value story ideas that align with publisher editorial standards and audience needs.
  • Earn consistent publication opportunities through reputation, credibility, and the quality of ideas—not transactional outreach.
  • Act as a trusted contributor whose work helps publishers grow traffic, readership, and authority.
  • Drive Earned Media & AI Search Visibility
  • Secure earned placements, citations, brand mentions, and backlinks across authoritative third-party websites.
  • Help clients build trust and authority in the eyes of Google Search and AI search engines.
  • Specialize in earning AI Search citations and references — a core driver of visibility in modern search experiences.
  • Support both earned and strategic paid media partnerships when appropriate, always with ROI and authority in mind.

Requirements

  • A Bachelor's Degree: All majors welcome!
  • GPA: 3.4 or above
  • (Upcoming grads are encouraged to apply - we interview and hire up to a year in advance!)
  • Relationship building and professional networking
  • Persuasive communication and pitching
  • Brand positioning and reputation management
  • Content strategy, ideation, and editorial direction
  • Digital PR, earned media, and authority building
  • Familiarity SEO, backlinks, and search trust signals
  • Deep curiosity about media trends, internet culture, and publishing ecosystems

Benefits

  • Insurance Coverage: Health, vision, dental, and supplemental insurance with multiple plans and options to choose from, including HSA and FSA options with contribution matching
  • 100% Company 401k Matching: Up to 4%
  • Work-Life Balance: Generous PTO, new parent support (and paw-ternity leave!)
  • Tech and Equipment: All technology & equipment provided - every FXer receives a tech set-up valued at :$1500, plus a personal desk fund for any extra touches you want to add to your space!
  • Health & Wellness: 24/7 on-site gym and an employee wellness program including a free FitBit, fitness challenges, and a Headspace account
  • Office Perks: Complimentary coffee service by our on-site barista, tea bar, pet-friendly office spaces, casual dress code, surprise catered meals, and more
  • Opportunities to Give Back: On top of charitable donation matching and local volunteer opportunities, our #FXBuilds program has positively impacted over 15,000 people around the world - and every individual FXer's work directly contributes
  • ...And So Much More! Home buyer program, profit sharing, personal desk fund, green commute benefits, and the opportunity to be part of a passionate, driven team where we pride ourselves on delivering high-quality work that makes a real-world impact for our clients
WebFX logo

WebFX

3.8 Glassdoor

Since 1996, WebFX has offered clients innovative digital marketing solutions to help them drive revenue for their businesses. Our team of over 600 experts crafts strategies for mid to large-size companies across the globe. As a leader in tech-powered, expert-led SEO, web design, ecommerce, website conversion, and digital marketing services, we pride ourselves on driving traffic, converting visitors and measuring effectiveness to ultimately deliver a positive return on investment for our clients.We have an ever-expanding trophy cabinet not only for our web design, SEO and digital marketing work, but also for our company culture. In fact, we've been named the #1 Best Place to Work in PA nine years in a row.Interested in learning more about how our team can drive results for your business with digital marketing? Don't hesitate to give us a call or contact us through our website.➡️ https://www.webfx.com/lp/digital-marketing-services/?utm_source=social&utm_medium=organic&utm_campaign=linkedin-bioWant to join the team at WebFX? Check out our open positions on our website! ➡️ https://www.webfx.com/careers/?utm_source=social&utm_medium=organic&utm_campaign=linkedin-bio

Founded in 1996
Harrisburg, Pennsylvania, USA
1.2K employees (671 in marketing)
69% recommend to a friend
81% CEO approval

Traffic Signals

Monthly Visitors
594.5K
Monthly Google Ads Budget
$584.8K
Traffic Source Mix
Search
60%
Direct
32.1%
Referral
6%
Social
1.4%
Paid
0.4%

Headcount Trend

Current headcount: ~1.2K

Marketing Team

Marketing Team Size
624 (52% of company)
Median Career Experience
7 years
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$6.4M
Last Raise
$6.4M
Private Equity, 4 years ago

Funding History

  • Oct 2021
    Private Equity • $6.4M

Recent News