Jr. Digital Marketing Specialist - Strategy Track

Harrisburg, PA (On-site)

$47K/yr – $50K/yrIntern/New GradFull time

Posted 7 weeks ago

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Job Summary

Own client marketing operations across SEO, PPC, content planning, CRO, email, and analytics to drive data-driven results and test-driven optimization.

  • Growth Engine: plan and execute integrated digital strategies and client campaigns, with emphasis on SEO, paid media, content outlines, and email marketing.
  • Measurement and Optimization: analyze GA and campaign data, report monthly, and translate findings into strategy tweaks.
  • Research and Testing: run competitor and keyword research plus A/B and usability tests to inform recommendations.

Job Description

Responsibilities

  • Plan and Execute Digital Marketing Strategies (About 50% of your day)
  • Create and execute data-driven SEO strategies and optimizations for your clients
  • Build and manage PPC campaigns and work to achieve positive results for clients
  • Plan content strategy and build outlines for our team of copywriters
  • Manage the planning and execution of CRO projects, and recommend CRO best practices for clients
  • Plan and execute email marketing campaigns
  • Perform light editing in the backend of client websites to correct errors and implement content
  • Analyze Marketing Campaign Data (About 25% of your day)
  • Analyze campaign performance data (In Google Analytics and RevenueCloudFX) and prepare monthly reports
  • Interpret web analytics, demographic data, market research, and buyer behaviors, and update strategies based on findings

Requirements

  • Bachelor's Degree (All majors welcome)
  • GPA: 3.4 or above
  • Upcoming grads are encouraged to apply

Preferred

  • Prior experience working in any field (part-time job, summer job, internship)
  • Strong verbal and written communication skills
  • Customer service experience (in any industry)

Benefits

  • Comprehensive, On-the-Job Training and Career Development
  • Initial "career kickstart" training to learn foundational hard skills over the first few months on the job
  • Ongoing advanced training sessions from industry experts as you progress further in your role
  • Regular team Lunch-and-Learns in our on-site training amenities
  • Career Growth and Upward Progression Paths
  • All our Jr-level roles represent the first step on an upward promotional path within WebFX
  • Merit-based promotions are abundant for new team members who meet or exceed performance metrics
  • Regular 1-on-1 check-ins with a manager to support career growth
  • In-Person Experience Alongside Our Team of Industry Experts
  • This position is based fully in-office at our riverside campus in Harrisburg, PA, with opportunities for this to evolve as Fxers advance in their career tenure
WebFX logo

WebFX

3.8 Glassdoor

Since 1996, WebFX has offered clients innovative digital marketing solutions to help them drive revenue for their businesses. Our team of over 600 experts crafts strategies for mid to large-size companies across the globe. As a leader in tech-powered, expert-led SEO, web design, ecommerce, website conversion, and digital marketing services, we pride ourselves on driving traffic, converting visitors and measuring effectiveness to ultimately deliver a positive return on investment for our clients.We have an ever-expanding trophy cabinet not only for our web design, SEO and digital marketing work, but also for our company culture. In fact, we've been named the #1 Best Place to Work in PA nine years in a row.Interested in learning more about how our team can drive results for your business with digital marketing? Don't hesitate to give us a call or contact us through our website.➡️ https://www.webfx.com/lp/digital-marketing-services/?utm_source=social&utm_medium=organic&utm_campaign=linkedin-bioWant to join the team at WebFX? Check out our open positions on our website! ➡️ https://www.webfx.com/careers/?utm_source=social&utm_medium=organic&utm_campaign=linkedin-bio

Founded in 1996
Harrisburg, Pennsylvania, USA
1.2K employees (671 in marketing)
69% recommend to a friend
81% CEO approval

Traffic Signals

Monthly Visitors
594.5K
Monthly Google Ads Budget
$584.8K
Traffic Source Mix
Search
60%
Direct
32.1%
Referral
6%
Social
1.4%
Paid
0.4%

Headcount Trend

Current headcount: ~1.2K

Marketing Team

Marketing Team Size
624 (52% of company)
Median Career Experience
7 years
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$6.4M
Last Raise
$6.4M
Private Equity, 4 years ago

Funding History

  • Oct 2021
    Private Equity • $6.4M

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