Responsibilities

• Execute and optimize paid media campaigns (primarily LinkedIn; additional platforms i.e. Meta as applicable) across Payments and Markets and Securities Services initiatives, aligned to campaign objectives and KPIs
• Own day-to-day campaign management from brief intake and trafficking requirements through launch, pacing, optimization, and wrap reporting, partnering closely with Integrated Media leads
• Develop tactical recommendations and testing plans (audiences, bidding, creative variants, flighting, landing pages) to improve performance against awareness and lead-gen goals
• Partner with Marketing, Communications, and platform partners (e.g., LinkedIn) to align on targeting approach, best practices, and activation plans.
• Support measurement and reporting by maintaining dashboards and weekly status updates, summarizing performance vs. benchmarks, and capturing learnings and next-step optimizations.
• Coordinate with creative partners to ensure assets meet specs, align to messaging/content strategy, and are delivered on time; contribute ideas for new formats and creative approaches.
• Manage execution with internal/external partners (agency and vendors) including timelines, deliverables, and QA to ensure accuracy and on-time delivery.
• Operate within controls, Legal, and Compliance requirements by completing required reviews, documenting approvals, and adhering to line-of-business and regulatory standards.
• Contribute to broader team initiatives such as competitor/peer research, platform capability reviews, and process improvements that increase efficiency and effectiveness.

Requirements

• Bachelor’s degree in a related field
• 3+ years’ experience in B2B digital media for large, multi-brand organizations
• Hands-on experience buying, optimizing, and managing paid social campaigns (LinkedIn required; Meta and other platforms a plus)
• Strong analytical and reporting skills, including measurement, benchmarking, and campaign performance reporting
• Advanced Excel and PowerPoint skills
• Strong project and stakeholder management, including planning, prioritization, follow-through, and cross-functional communication
• Self-starter with a creative, solutions-oriented mindset
• Detail-oriented and naturally curious; comfortable working with data to drive decisions
• Knowledge of LinkedIn ads manager/business manager
• Knowledge of Sprinklr for paid campaign executions

Benefits

• We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location.
• Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.
• We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.
• Additional details about total compensation and benefits will be provided during the hiring process.