Own the in-store experiential arc from concept to impact by coordinating displays, events, and content that tie brand campaigns to store performance and local engagement.

• Visual Merchandising Support: Partner with the creative team to ensure in-store signage, product displays, and marketing collateral align with current brand campaigns and seasonal launches
• Campaign Execution: Assist in launching in-store marketing initiatives, tracking their performance, and gathering feedback on how customers interact with the displays
• Content Generation: Capture authentic, store-level social media content and behind-the-scenes moments to support regional and corporate digital marketing efforts.
• Event Activation & Retail Operations
• Event Planning: Assist in organizing, promoting, and executing in-store events, trunk shows, VIP client activations, and community partnerships.
• Cross-Functional Collaboration: Work alongside store managers and sales associates to ensure the team is fully briefed on current marketing promotions and brand initiatives.
• Workflow & Data Tracking: Utilize internal retail systems to track foot traffic, event attendance, and the overall impact of marketing activations on store sales.
• Leadership & Professional Development
• Retail Leadership: Learn the business mechanics of how experiential marketing directly drives retail revenue, customer retention, and brand equity.
• Final Capstone Project: Partner with store management to design and pitch an innovative marketing activation or experience strategy aimed at increasing local customer engagement.