Responsibilities

• Own and evolve the EssentiaLyfe brand identity — ensuring consistency in voice, tone, visual language, and messaging across all platforms and touchpoints
• Develop and execute a comprehensive content strategy that tells the EssentiaLyfe story, showcases the portfolio, and resonates with a luxury lifestyle audience
• Oversee the creation of high-quality content including photography direction, videography, copywriting, blog posts, property features, and lifestyle editorials
• Collaborate with internal teams and external creatives to produce compelling marketing assets that reflect the premium nature of the EssentiaLyfe brand
• Stay ahead of luxury lifestyle, travel, and real estate trends to ensure content remains fresh, relevant, and aspirational
• Develop seasonal and campaign-specific creative briefs aligned with overarching brand and business objectives
• Manage and grow EssentiaLyfe’s presence across all social media platforms including Instagram, Facebook, LinkedIn, TikTok, X (Twitter), and Pinterest
• Develop and maintain a robust content calendar ensuring a consistent cadence of high-quality, on-brand posts across all channels
• Monitor performance metrics, analyze engagement data, and continuously optimize content strategy based on insights
• Engage authentically with the EssentiaLyfe community — responding to comments, messages, and mentions in a manner that reflects the brand’s values and luxury standard

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field; Master’s degree preferred
• Minimum 4–6 years of progressive marketing experience, with at least 2 years in a managerial or lead role
• Demonstrated experience marketing luxury, hospitality, real estate, or premium lifestyle brands is strongly preferred
• Proven track record of growing brand presence and driving measurable results across digital and social channels
• Hands-on experience managing PPC and Meta ad campaigns with demonstrable ROI
• Experience developing and executing influencer marketing programs and brand partnership initiatives
• Prior involvement in merchandise development or brand extension projects is a strong plus
• Strong understanding of email marketing best practices, list segmentation, and campaign automation
• Experience managing marketing budgets and reporting performance to senior leadership
• Proven track record of success in a high-energy, fast-paced, creative environment

Benefits

• Friday lunches provided
• Weekly pay
• Commuter benefits