​International Digital Marketing Intern - The Toro Company

Responsibilities

• Customer Journey Support the creation and maintenance of customer journey workflows in HubSpot, helping ensure customers receive relevant communications and content at each stage of the buying and ownership journey.
• SEO/Content Optimization Assist in implementing and optimizing SEO strategies across web content, conducting keyword research, metadata updates, content audits, and performance analysis to improve search visibility and user engagement.
• Social Media Support in the development and execution of the social media strategy, including the creation, scheduling, and publishing of content across key platforms. Assist in building monthly content calendars aligned with brand objectives, monitor engagement and emerging trends, and help manage community interactions where needed. The role also involves conducting competitor and industry research to inform content ideas and strengthen the overall social media approach.
• Digital Content & Platform Management Support the development and management of digital marketing platforms, including Digital Asset Management (DAM) and sales enablement systems. Assist with establishing content structures, metadata standards, and user experiences; uploading, tagging, organizing, and maintaining digital assets; managing user access and permissions; developing reports and usage insights; and creating customer-facing landing pages and resource centers. Coordinate AI-powered content localization projects from translation initiation through regional review, approval, and publication to ensure content is accurate, accessible, and delivered on schedule.
• Content Creation & Design Create digital content for social media, email, web, and other marketing channels using established templates and brand guidelines. Support graphic design projects, video editing, content formatting, and asset adaptation for various audiences and platforms using tools such as Canva and Adobe Express.
• Basic Web Updates Assist with routine website maintenance and updates to ensure content accuracy, brand consistency, and optimal user experience.
• Additional Marketing Support Pitch in on other marketing-related tasks and projects as needed, depending on team priorities and your interests.

Requirements

• ​​Currently pursuing a degree in marketing, communications, business, or a related field.
• ​Strong communication skills—both written and verbal—with the ability to collaborate effectively across teams and cultures.
• ​Interest in content marketing, SEO, and digital marketing strategies.
• ​Familiarity with social media platforms and content planning.
• ​Interest in customer journey mapping, buyer personas, and marketing analytics.
• ​Strong organizational skills with attention to detail.
• ​Ability to manage multiple projects and deadlines.
• ​Proficiency with Microsoft Office applications, particularly Excel, PowerPoint, and Word.
• ​Experience with or interest in content management systems, digital asset management (DAM), or sales enablement platforms is a plus.
• ​Familiarity with AI productivity tools such as Microsoft Copilot is a plus.

Preferred

• Experience with or interest in content management systems, digital asset management (DAM), or sales enablement platforms is a plus.
• Familiarity with AI productivity tools such as Microsoft Copilot is a plus.
• Interest in building brand and customer personas, and helping define tone of voice for style guides.

Benefits

• Dress for your day – We know you're more productive when you're comfortable, which is why TTC employees are encouraged to take advantage of our casual, corporate environment.
• Volunteerism – The Toro Company is proud to provide interns 8 hours of paid time to volunteer in the community.
• Summer Hours *Based on Location* – Enjoy a flexible schedule during the summer! By working a little more during the first few days of the week, TTC employees at certain locations are able to start their weekends early and leave by noon on Friday.
• Competitive Pay – Competitive compensation with an anticipated hourly rate of $20–$24. Actual rates may vary based on factors such as academic standing, business function, and other relevant considerations.