Responsibilities

• Develop and implement social media strategies by creating and executing organic and paid plans.
• Analyze social media activity and make informed recommendations and decisions based on insights from metrics.
• Evaluate effectiveness of campaigns and make adjustments to optimize social media performance.
• Support PR activities and website updates to ensure cross-promotional opportunities with social media.
• Develop and curate engaging content for the agency's social media channels and websites.
• Coordinate with the team to produce compelling social media and website content.
• Create and manage social media and digital campaigns across multiple channels and ensure campaigns are launched on time, within budget, and meet or exceed their goals and conversion targets.
• Monitor social media analytics and metrics to track performance, identify areas that require improvement, and continuously improve the company’s social media presence.
• Use analytics tools to produce regular reports, summarizing data and insights to inform marketing decisions.