Intern - Integrated Marketing & Event Activation

Charlotte, NC (Hybrid)

Salary Not AvailableIntern/New Grad1+ years expInternship

Posted 2 months ago

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Job Summary

Support integrated marketing and fan activation programs by coordinating activations, game-theme planning, ambassador logistics, and campaign prep, while handling inventory and cross-team collaboration.

  • Ambassador & Activation Logistics: Gift ideation/shipments, ticket allocation, and on-site experiences.
  • Campaign Prep & Recap: Prepare materials, track metrics, and compile post-event summaries.
  • Operations & Research: Manage stadium inventory and contribute to marketing research for future platforms.

Job Description

Responsibilities

  • Assist Marketing team on new/current fan activations inclusive of vendor management, ordering promotional items, creative requests, event ideation and execution
  • Assist Marketing Coordinators in game theme planning, including NFL-wide themes and Carolina Panthers–specific activations across gameday, in-season, and off-season initiatives.
  • Work closely with Marketing team and Partnership team on Ambassador program which includes but not limited to, gifting ideation and shipments, game ticket allocation and experience, and internal/external recaps
  • Assist with campaign preparation, execution, metric tracking, and recap material
  • Involved in research for marketing initiatives and future platforms
  • Manage organization of stadium storage and marketing inventory
  • Manual labor often required (promotional item deliveries, event implementation, shipments, etc.)
  • Acquire general knowledge of department functions and duties to be able to assist on an as-needed basis.
  • Responsible for writing, formatting, and distributing meeting recap notes
  • Other duties as assigned.

Tepper Sports & Entertainment

Tepper Sports & Entertainment (TSE) owns and operates the NFL’s Carolina Panthers, MLS’ Charlotte Football Club and Bank of America Stadium in Charlotte, N.C. TSE is committed to making the greater Charlotte metro area the premier year-round destination for sports and entertainment in the Carolinas. From hosting 13 football-focused events annually, Bank of America Stadium now boasts nearly 40 annual major ticketed events. The diverse array of events attracts audiences spanning NFL, NCAA, high school football, MLS, international soccer, and blockbuster concerts. Beyond sports and entertainment, the venue accommodates hundreds of corporate and community events throughout the year and has served as a mass vaccination site in 2020, as well as an early voting site in the 2020 and 2022 elections.

Charlotte, North Carolina, USA
122 employees (24 in marketing)

Traffic Signals

Monthly Visitors
1.7K
Traffic Source Mix
Search
34.6%
Direct
43.1%
Referral
5.5%
Social
15.3%
Paid
1.4%

Headcount Trend

Current headcount: ~122

Marketing Team

Marketing Team Size
15 (12% of company)

Recent News