Responsibilities

• Trafficking and Media Deployment – Assist with trafficking advertising campaigns
• Trafficking and Media Deployment – Assist with updates to trafficking spreadsheets to ensure internal and external alignment.
• Trafficking and Media Deployment – Coordinate creative production across teams
• Trafficking and Media Deployment – Review creative assets for correct specifications
• Research and Reporting – Assist with researching publicly available information regarding demographics and attitudes of audiences.
• Research and Reporting – Assist with collating reporting from vendors and platforms weekly and monthly.
• Digital Marketing – Assist with installing Google Tag Manager on agency-developed websites.
• Digital Marketing – Assist with the development and tracking of UTM codes for ad source attribution.
• Digital Marketing – Assist with compiling email and SMS reporting for direct response campaigns.
• Digital Marketing – Assist with copywriting and content development of email, SMS, or social media campaigns as needed
• Digital Marketing – Assist with loading email and SMS campaign sends, including quality assurance and launch.
• Digital Marketing – Conduct basic QA checks on landing page
• Administrative – Serve as a principal note-taker on internal and external calls.
• Administrative – Schedule meetings with agency and client teams
• Administrative – Support in preparing client presentation decks
• Client Relations and Project Management – Assist with the preparation of and/or review of activity reports and status reports for clients
• Client Relations and Project Management – Track creative deadlines and maintain organizational systems set up by team project manager
• Capstone Presentation – With guidance and mentorship from your Fellow advisor, you will develop a 5-10 minute presentation at the completion of the fellowship to Fenton staff outlining your role on a client project you learned from and want to share. The presentation will include conveying the strategies, tools and tactics used to approach the project, as well as results you were able to achieve and what was learned.