Responsibilities

• Assist in building and executing digital marketing campaigns across email and paid advertising channels
• Design and format marketing emails using templates and drag-and-drop builders (primarily in HubSpot)
• Support campaign setup in HubSpot, including lists, workflows, and segmentation
• Collaborate on A/B testing for email campaigns (subject lines, layouts, CTAs)
• Help manage and optimize paid digital campaigns (e.g., Google Ads, paid social ads)
• Track and report on campaign performance metrics such as open rates, click-through rates, and conversions
• Assist with landing page creation and optimization

Requirements

• Currently enrolled and pursuing a degree in Marketing, Communications, Business, or a related field (required)
• GPA 3.0 or higher (required)
• Familiarity with email platforms or CRM tools (HubSpot experience is a plus)
• Basic understanding of digital marketing concepts, especially email marketing and online advertising
• Strong written communication skills

Preferred

• HubSpot experience is a plus
• Strong written communication skills (preferred)
• Anticipated Fall 2026 or Spring 2027 graduation date preferred