Responsibilities

• GTM strategy & positioning
• - build a competitive landscape + positioning snapshot (key players, claims, messaging, GTM rollout across social, digital, and in-store)
• - identify whitespace opportunities and potential messaging territories to inform how products show up in market
• - support the development of insight-driven narratives that feed into the broader campaign strategy, leveraging data and insights platforms to inform strategy.
• toolkit development & execution
• - support the development of go-to-market (GTM) toolkits in partnership with the Brand Marketing Manager
• - organize campaign messaging, assets, and key information into clear, actionable formats for cross-functional teams
• - assist in building GTM activation plans to ensure consistency across channels and teams

Requirements

• strong interest in brand marketing, hair or beauty products
• analytical mindset with ability to synthesize insights into clear takeaways
• strong organizational and project management skills
• excellent communication and presentation skills
• proficiency in building decks and working in PowerPoint
• highly collaborative with a proactive, can-do attitude
• passion for storytelling, branding, and creative problem solving