Responsibilities

• Assist in planning, creating, and scheduling B2B social media content across platforms such as LinkedIn, Facebook, Instagram, and other relevant channels
• Support the execution of social media campaigns aligned with B2B marketing initiatives, product launches, and sales priorities
• Draft engaging copy and collaborate with designers to develop visuals that align with Circle K brand guidelines
• Monitor social media channels, engage with followers, and surface opportunities to join relevant B2B conversations
• Track and report on social media performance using analytics tools, highlighting insights and opportunities for optimization
• Conduct competitive and industry research to stay informed on B2B social media trends and best practices
• Support cross-functional projects and ad hoc initiatives as needed

Requirements

• Knowledge and Skills: Strong written communication skills with the ability to adapt tone for a professional B2B audience
• Knowledge and Skills: Familiarity with major social media platforms
• Knowledge and Skills: Basic understanding of social media analytics and performance metrics
• Knowledge and Skills: Highly organized, detail-oriented, and able to manage multiple priorities
• Knowledge and Skills: Creative mindset with an interest in storytelling and visual content
• Knowledge and Skills: Ability to collaborate effectively and communicate ideas clearly
• Qualifications: Currently enrolled in a bachelor’s or master’s degree program in Marketing, Communications, Business, Digital Media, or a related field

Preferred

• Previous internship, coursework, or project experience in social media or digital marketing is preferred but not required