Intermediary Distribution Channel Marketing Manager at William Blair | Chicago, IL | $140K/yr – $160K/yr

Intermediary Distribution Channel Marketing Manager

Chicago, IL (On-site)

$140K/yr – $160K/yrSenior Level10+ years expFull time

Posted 3 months ago

Job Summary

Own intermediary-channel marketing with a focus on engagement, thought leadership, and product adoption; balance rapid campaign execution with stakeholder alignment and data-driven personalization.

Growth/Ownership: Lead intermediary distribution marketing and content that moves product adoption and brand lift.
Collaboration: Align with Investment Teams, Product, and Sales to build differentiated thought leadership and timely updates.
Measurement: Use data and research to target content, personalize messaging, and drive engagement.

Job Description

Develop strategy and tactics for engaging intermediary clients and prospects, with a focus on measurable outcomes. Marketing activities will center on:
Developing compelling campaigns and differentiated content relevant and specific to the intermediary distribution channel
Increasing brand awareness and engagement
Promoting our products and solutions to improve adoption of our capabilities
Drive speed to market by rapidly developing, prioritizing, and executing campaigns and content in response to product, market, and distribution needs—while maintaining quality and consistency. Work closely with key stakeholders, including Intermediary Distribution Team, Product Team, Investment Teams, Marketing Team.
Ensure strong engagement and alignment with intermediary distribution team leadership
Interview and collaborate with investment teams (portfolio managers, analysts, and portfolio specialists), sales and client service teams, and marketing colleagues to create thought leadership and value-add programs that help drive engagement
Develop more frequent product and market updates and insights beyond quarter-end
Write compelling content that drives digital engagement
Create targeted messaging and thought leadership outreach to support the intermediary distribution channel and help build the brand
Provide insight and support for media programs that target the intermediary channel

William Blair

William Blair is the premier global partnership with expertise in investment banking, investment management, private wealth management, institutional sales and trading, and equity research. We provide advisory services, strategies, and solutions to meet our clients’ evolving needs. As an independent and employee-owned firm, together with our strategic partners, we operate in more than 20 offices worldwide.**Includes strategic partnerships with Allier Capital, BDA Partners, and Poalim Capital Markets.Social Media Disclaimer: williamblair.com/Disclosures#social

Founded in 1935

Chicago, Illinois, USA

2.5K employees

www.w-blair.com/E80y30soljc