Interim Director of Marketing

New York City, NY (Remote)

$13K/mo – $15K/moManager8+ years expTemporary

Posted 13 days ago

Job Summary

Lead the Brand Marketing function and drive day-to-day operations, strategic decisions, and cross‑functional orchestration across agency relations, partnerships, wholesale marketing, and performance management. Own the GTM and budget decisions while guiding senior leadership and the CMO on priorities, risks, and overall brand alignment.

  • Own day-to-day Brand Marketing operations and team performance
  • Guide GTM execution, budget decisions, and cross-functional alignment
  • Manage external PR/communications agencies and retail partnerships

Job Description

Responsibilities

  • Daily Operations: Manage day-to-day operations of the Brand Marketing team across all three direct reports and their extended teams.
  • Strategic Oversight & Decision-Making: Provide strategic oversight and decision-making support to direct reports on budget, timelines, people management, prioritization, GTM execution, and cross-functional decisions, escalating anything outside existing parameters to the CMO.
  • PR & Communications: Manage the relationship with external PR and communications agency and contractor(s), ensuring continuity across messaging, press opportunities, and deliverables. Provide strategic input on press materials, including press releases, talking points, pitches, messaging, and other external communications, ensuring alignment with brand positioning and priorities.
  • Partnerships: Support the partnership funnel, including high-level vetting of inbound opportunities, routing and prioritizing requests, and providing marketing guidance on partnership initiatives as needed.
  • Wholesale & Business Development – Retail Marketing: Provide retail marketing guidance and support to the Wholesale team, including Crate & Barrel, Target, and Walmart marketing program oversight, and additional needs as they arise.
  • Cross-Functional Support & Orchestration: Support the flow of information and plans across teams so cross-functional leads have what they need, and so the Brand Marketing team's deadlines and commitments are honored in return.
  • Brand Consistency & Guardrails: Ensure ongoing work stays aligned with existing brand guidelines and voice.
  • Performance Management: Partner with the CMO on any performance management needs that arise, keep detailed notes after 1:1s, and share flags early.
  • Reporting & Visibility: Provide regular updates to the CMO on team status, key wins, risks, and any decisions needing input, maintaining a consistent pulse check throughout the engagement.

Requirements

  • 8+ years of progressive Brand Marketing experience, including people management, ideally with time spent managing managers.
  • Demonstrated experience leading a brand marketing function end-to-end, including budget ownership, GTM execution, and cross-functional orchestration.
  • Experience managing external PR/communications agencies and contributing to press strategy and materials.
  • Experience with wholesale/retail marketing programs, ideally with major retail partners (e.g., big-box or specialty retail).
  • Strong judgment on when to escalate vs. decide, with a track record of partnering effectively with senior leadership (CMO or equivalent).
  • Excellent written and verbal communication skills, with experience delivering concise, structured status updates to executive stakeholders.
  • Comfortable stepping into an existing team and operating rhythm quickly, with minimal ramp-up time.
  • Experience with performance management and providing coaching/feedback to direct reports.

Benefits

  • As a temporary employee, this position will be eligible for Medical, Dental & Vision Plans. Eligible to contribute to 401(k) benefits and avail of company 3% match.
Caraway Home logo

Caraway Home

5.0 Glassdoor

We’re on a mission to craft well-designed, non-toxic ceramic cookware that thoughtfully raises the standards of what you cook with. Simply put, our products are designed to make your life easier and healthier, no matter your level of expertise.

Founded in 2018
New York, New York, USA
128 employees (43 in marketing)
100% recommend to a friend

Salaries

Posted range

$13K/mo – $15K/mo

Taken straight from the job posting.

The middle of this range ($168K) is 40% above the median base salary for Marketing Director roles in the United States ($120K).

Marketing Director median pay in the United States

$120K/yr

Most pay falls between $90K and $153K. Based on 302 salaries.

See all Caraway Home salaries

Marketing Team

Marketing Team Size
31 (24% of company)
Median Career Experience
8 years
Median Tenure
2.8 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$70.3M
Last Raise
$35M
Series A, 3 years ago

Funding History

  • Sep 2022
    Series A • $35M
  • Oct 2021
    Debt Financing • $30M
  • May 2020
    Seed • $5.3M

Traffic Signals

Monthly Visitors
2.6M
Monthly Google Ads Budget
$185.6K
Traffic Source Mix
Search
28.5%
Direct
60.4%
Referral
5.8%
Social
3.7%
Paid
1.4%

Headcount Trend

Current headcount: ~128

News about Caraway Home

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Interim Director of Marketing

Caraway Home · New York City, NY · Remote