Responsibilities

• Lead the development and implementation of global communications strategies that drive media performance across Google Ads, social, programmatic display, video, and SEM.
• Take ownership of significant media budgets, ensuring optimal resource allocation to achieve B2B marketing objectives and MQL (Marketing-Qualified Lead) goals. Be responsible for budget reconciliation, performance forecasting, and reporting on campaign ROI at each stage of the funnel.
• Influence across teams with similar objectives to align resources and direction, acting as a primary point of contact for paid media.
• Engage and lead media agencies to elevate their day-to-day work, prioritizing workflows to ensure high-impact delivery.
• Serve as a subject matter specialist, leveraging deep knowledge of the engaged landscape and industry shifts to drive measurable campaign performance and inform overarching marketing strategy.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or equivalent practical experience.
• 6 years of experience in paid media management.
• Experience driving multi-channel projects as an individual contributor.

Preferred

• 10 years of experience in B2B paid media management and lead generation.
• Experience with marketing automation (e.g., Marketo, HubSpot) and CRM (e.g., Salesforce) platforms.
• Deep expertise in B2B paid media strategy and major advertising platforms (e.g., Google Ads, YouTube).
• Demonstrated ability to effectively partner with and influence cross-functional teams, particularly creative, GTM and product marketing, to achieve common goals.
• Proven ability to grow in a fast-moving, high-growth environment, with a capacity to navigate ambiguity and manage competing priorities effectively.