Responsibilities

• Own end-to-end paid media campaign delivery for the line of business (LOB), ensuring on-budget, on-time execution with strong operational rigor and control excellence.
• Serve as the LOB’s primary agency lead, setting the cadence, elevating strategic thinking and output quality, and ensuring consistently timely, high-performing deliverables.
• Lead Paid Media operations and financial governance, including full ownership of the Paid Media P&L and drivers of spend, pacing, and performance.
• Plan and manage resourcing holistically, forecasting media support needs, optimizing agency utilization, and driving headcount requests and approvals when required.
• Partner with IMM leadership on annual scoping and retainer strategy, aligning investment, deliverables, and communications across LOB stakeholders.
• Drive campaign profitability and portfolio oversight, identifying levers to improve efficiency and effectiveness across all paid media programs.
• Own the paid media operating model, including systems, procedures, workflows, and administrative processes that enable scale and audit-ready execution.
• Continuously improve media planning and buying quality and efficiency, implementing best practices, standardization, and performance-centric ways of working.
• Establish strong agency and team governance to unlock media and operational efficiencies, clarify decision rights, and ensure consistent execution across partners.
• Lead and influence cross-functional delivery across agency and internal teams (IMM, Analytics, Programmatic, Paid Social, Paid Search, etc.), bringing insights and innovation and communicating effectively across seniority levels (e.g., CMO/CFO/Presidents through VPs and Associates).