Integrated Media Director (Non-Profit Vertical) at Brainlabs | New York, USA | $125K/yr – $181K/yr

Integrated Media Director (Non-Profit Vertical)

New York, USA (On-site)

$125K/yr – $181K/yrSenior Level6+ years expFull time

Posted 5 months ago

Job Summary

Drive end-to-end fundraising media strategies for clients, owning strategy, execution, and relationships across Brainlabs teams.

Own the day-to-day client relationship and integrated campaign delivery.
Must-have: 6+ years in full-service media or fundraising with an independent agency background.
Lead testing roadmaps and data-driven optimization to unlock incremental impact.

Job Description

Responsibilities

Serve as the primary client contact, building trust and ensuring seamless communication between clients and internal teams.
Lead strategic planning for full-funnel fundraising campaigns, from awareness through conversion and retention.
Provide expertise in fundraising best practices, including donor acquisition, retention, and reactivation strategies.
Collaborate with cross-functional teams (creative, digital, social, email, SMS, SEO and Search) to execute integrated campaigns.
Monitor campaign performance, providing actionable insights and recommendations to optimize results.
Identify growth opportunities with clients and support revenue generation through strategic initiatives.
Represent the agency at client meetings and in thought leadership discussions.
Get deep into your clients’ businesses, ensuring we beat – not just meet – our commitments
Design and deliver integrated, test-and-learn media solutions, bringing the right Brainlabs capabilities together to unlock growth
Lead client testing roadmaps, continually finding new ways to earn incremental impact

Requirements

6+ years’ experience delivering full-service, integrated media solutions, ideally within fundraising vertical
Experience at an independent media agency
Channel planning experience with a strong integrated media planning and strategy background
Fluency in modern measurement, including using outputs from MMM and MTA models
A systems-thinking mindset, able to connect channels, platforms, and measurement into cohesive strategies
End-to-end understanding of full-service agency delivery, from strategy through activation and optimisation
Strong client leadership skills, with the ability to build trusted relationships and translate complex challenges into clear media solutions
Ability to thrive working in person with clients and teams
Client references available

Brainlabs

3.5 Glassdoor

Hi! We're Brainlabs, an integrated media agency on a mission to make marketing more scientific. We built Brainlabs borrowing the best and most applicable parts of the scientific approach. We hired Smart people (The Brains) to develop breakthrough hypotheses, then put every idea through proper experimental conditions using our validation engine (the Labs).We pioneered the use of AI in advertising, which combined with the scientific approach, has propelled us to scale from a single employee to over 1,000 team members, becoming one of the fastest-growing independent media agencies globally. Today, we serve as a media agency of record for results-driven advertisers with total media spend ranging from $10M-$250M—companies like Capital One, Bozzuto, UNICEF USA, and Hornblower Group.

Founded in 2012

New York, New York, USA

1K employees (304 in marketing)

www.brainlabsdigital.com

65% recommend to a friend

78% CEO approval