Responsibilities

• Support go-to-market strategies and product launches for new solutions, enhancements, partnerships, and other business initiatives, coordinating messaging, audiences, assets, channels, and timelines.
• Translate product capabilities, market needs, and complex healthcare and technology information into clear value propositions, differentiators, proof points, and audience-focused messaging.
• Partner cross-functionally with R&D, Sales, Customer Success, subject-matter experts, and other stakeholders to understand product direction, customer needs, buyer priorities, and market opportunities.
• Develop and execute product marketing and sales enablement deliverables, including launch materials, campaign assets, webpages, presentations, sales tools, proposals, RFP/RFI content, and customer communications.
• Write and edit marketing and sales communications for clarity, persuasion, accuracy, audience relevance, and brand consistency.
• Apply generative AI for research, analysis, ideation, content development, and marketing workflow improvement.
• Develop and refine AI prompts and repeatable workflows, applying professional judgment to review outputs for accuracy, relevance, audience fit, and brand alignment.
• Plan and execute integrated marketing initiatives across web, email, search, social, webinars, customer communications, and sales enablement, including audience targeting, campaign activation, and performance measurement.
• Support website content, SEO, and AI visibility, such as AEO/AIO, along with landing pages, and digital experiences that improve visibility, engagement, and conversion.
• Conduct market, customer, audience, and competitive research and contribute insights that inform positioning, messaging, campaigns, and sales conversations.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field preferred, or equivalent experience.
• 4+ years of progressive B2B marketing experience across product marketing, integrated marketing, digital marketing, messaging, demand generation, or go-to-market execution.
• Healthcare technology, healthcare IT, enterprise technology, or similarly complex B2B experience preferred, with familiarity with healthcare industry terminology and market dynamics also preferred.
• Experience supporting product launches, positioning, buyer messaging, and sales enablement, with a strong understanding of customer value and differentiation.
• Practical proficiency using generative AI, prompting, and AI-assisted workflows in professional marketing.
• Strong writing, editing, and messaging skills, including the ability to simplify complex healthcare, technology, and business concepts for different audiences.
• Demonstrated ability to execute integrated and digital marketing across web, email, search, social media, and content channels, including SEO and emerging AI visibility practices such as AEO/AIO.
• Familiarity with conducting market, audience, or competitive research and translating findings into actionable marketing recommendations.
• Familiarity with CRM, marketing automation, content management, analytics, research, and other marketing technology platforms.
• Proficiency with Microsoft Office applications and modern marketing productivity tools.

Preferred

• Strong analytical and problem-solving skills, including the ability to interpret marketing data and performance metrics to guide decisions and improvements.
• Strong collaboration, communication, and relationship-management skills, with the ability to work effectively with peers, leadership, customers, partners, and vendors.
• Strong project-management and organizational skills with the ability to manage multiple priorities.
• High attention to detail and commitment to accuracy.
• Ability to independently execute work within established strategic direction.
• Adaptability, curiosity, and willingness to develop new capabilities as marketing practices and technology evolve.

Benefits

• Plenty of opportunities to grow your career
• Comprehensive medical, dental, vision, STD, LTD, FSA benefits
• 3 weeks of vacation plus 5 personal days to recharge
• 401K and Life insurance benefits
• Employee stock ownership and RRSP program
• A chance to give back through community involvement
• Flexible work arrangements to suit your lifestyle