Responsibilities

• Lead the planning and execution of integrated marketing campaigns across channels including email, website, digital marketing, social media, and print
• Translate marketing objectives into structured campaign strategies, timelines, and execution plans
• Develop comprehensive campaign briefs outlining goals, messaging, target audiences, channels, and required assets
• Drive cross-functional collaboration across Brand & Creative, Growth & Demand, merchandising, and sales teams to execute campaigns successfully
• Own campaign timelines and ensure deliverables are completed on schedule across all participating teams
• Ensure campaign messaging, creative assets, and channel execution remain aligned with brand standards and campaign strategy
• Identify risks, dependencies, and timeline challenges and proactively implement solutions to keep initiatives moving forward
• Support the launch and rollout of marketing initiatives across all channels and ensure coordinated campaign execution
• Work with the Growth & Demand team to evaluate campaign performance and identify opportunities for optimization and improvement
• Contribute to the continuous improvement of marketing planning processes, campaign workflows, and operational efficiency

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent combination of education and experience
• Experience coordinating marketing initiatives or campaigns
• Strong project management and organizational skills
• Ability to manage multiple projects and meet deadlines in a fast-paced environment
• Strong written and verbal communication skills
• Ability to collaborate effectively with cross-functional teams
• 3–5 years of experience in marketing, campaign management, or integrated marketing roles
• Experience managing marketing campaigns from planning through launch
• Experience coordinating deliverables across multiple teams or marketing functions
• Ability to develop campaign briefs and manage campaign timelines

Preferred

• Experience governing complex or multi-channel marketing campaigns
• Experience translating marketing strategy into structured campaign plans
• Experience coordinating cross-functional teams across creative, digital, and marketing operations functions
• Ability to independently manage campaign planning, timelines, and cross-team coordination
• Experience interpreting campaign performance insights and applying those learnings to improve future marketing initiatives

Benefits

• Medical plan with low premium rates and no high deductible (includes dental and vision) and telemedicine
• 401(k) matching program
• Paid time-off benefits, plus an additional seven paid holidays
• Paid life insurance and optional additional life insurance
• Long-term and short-term disability
• Flexible spending account
• Pet insurance
• Tuition reimbursement
• On-site gym and company wellness program
• Bereavement leave
• Employee discounts at Rio Grande
• Local and national discounts on various travel and entertainment
• Competitive compensation, including an opportunity to share in the profits