Responsibilities

• Partner with key stakeholders to develop integrated marketing programs that drive measurable business outcomes
• Support go-to-market planning for new product launches, including positioning, messaging, channel strategy and implementation
• Research, monitor and analyze industry trends and competitor products and marketing activities
• Contribute to account planning, forecasting and budget management
• Serve as a steward of the brand, ensuring consistency in voice, tone and experience across all consumer touchpoints
• Support development and evolution of brand guidelines, visual identity systems and messaging frameworks
• Collaborate with Creative/Studio teams to manage and maintain brand assets and asset management systems
• Identify and support opportunities in PR, brand advocacy and customer loyalty initiatives
• Review and assess incoming partnership inquiries from creators, agencies, and brands to identify high-impact collaboration opportunities
• Collaborate with internal teams and external agencies on authoring of creative briefs and development of creative campaigns (evergreen, seasonal and product launches)

Requirements

• 8–10 years of experience in marketing or integrated marketing roles
• Strong strategic thinking with the ability to connect big-picture ideas to execution
• Highly collaborative, with the ability to build relationships and influence cross-functional stakeholders
• Excellent communication and storytelling skills
• Strong organizational skills with the ability to manage multiple priorities
• Proactive, solutions-oriented mindset with a bias toward action
• Creative thinker with a strong attention to detail
• Proficiency with project management and collaboration tools, including Asana, the Atlassian suite (Jira, Confluence) and Microsoft Outlook
• Working knowledge of Adobe Creative Suite: able to view, annotate and navigate creative files without needing a designer to hold your hand
• Experience with collaborative proofing platforms for managing review cycles, versioning, and stakeholder feedback
• Authorized to work in the United States

Benefits

• WeatherTech is proud to offer employees a competitive salary and benefits package, opportunities for internal promotions and skill development, and clean and safe workspace. Employees are offered an array of perks including: