Responsibilities

• Act as project manager for marketing campaigns — plan, build, and execute demand generation initiatives across multiple channels.
• Develop campaign briefs, timelines, and creative requirements in collaboration with design teams.
• Coordinate with product teams, application engineers, and sales to produce high-value technical assets, including webinars, whitepapers, eBooks, case studies, emails, landing pages, and blog posts tailored to target audiences.
• Drive A/B testing of messaging, subject lines, content, and landing pages to improve performance and meet creation rates.
• Manage day-to-day campaign optimization to maximize CTR, conversion rates, pipeline impact, and cost efficiency.
• Ensure all messaging aligns with target personas, funnel stages, and brand positioning, serving as the go-to guide for content and campaign asset consistency.
• Manage LinkedIn Campaign Manager programs, including sponsored content and conversation ads.
• Run Google Search & Display campaigns, including keyword strategy, ad copy development, and bid management.
• Monitor budgets, pacing, and performance; adjust campaigns as needed to ensure pipeline and ROI goals are met.
• Track and report on core KPIs and pipeline contribution, providing actionable insights and recommendations to improve campaign ROI and channel efficiency.

Requirements

• Bachelor’s degree in marketing, business, communications, or a related field.
• Minimum of 3 years of marketing experience required.
• Hands-on experience with HubSpot, LinkedIn Campaign Manager, Google Ads and WordPress highly preferred.
• Strong analytical and reporting skills, including building dashboards (HubSpot preferred).
• Demonstrated success with A/B testing campaign content and optimizing for conversions.
• Excellent organization skills and strong attention to detail.
• Growth mindset with a strong desire to learn new tools and expand marketing expertise.
• Comfortable working cross-functionally with marketing, sales, technical experts, and product teams.
• To conform to U.S. Government regulations, applicants must be a United States citizen or a lawful permanent resident of the United States. Final candidates may be required to undergo a thorough background check.

Benefits

• Comprehensive core benefits that include medical, dental, vision, life, disability and life insurance.
• 401(k) retirement plan, profit sharing, and employee stock options.
• Work-life benefits with competitive vacation, sick and paid time off, and paid holidays.
• Relocation assistance, if needed.