Responsibilities

• Own readiness and activation strategy for priority Career Hub campaigns, translating insights, thought leadership, product narratives, and evidence into integrated go-to-market plans.
• Develop strategic briefs and activation plans that align stakeholders around shared business objectives.
• Lead complex cross-functional programs spanning Product Marketing, Customer Success, Sales, Lifecycle Marketing, and agency partners.
• Build field and customer readiness through narratives, tools, content, and experiences that increase confidence, adoption, and value realization.
• Shape thought leadership programs, customer evidence strategies, and market storytelling that strengthen customer belief and support business growth.
• Define success metrics, measure effectiveness, and continuously optimize programs based on customer signals and business impact.
• Champion AI-first ways of working, leveraging AI and agentic workflows to accelerate insight generation, campaign development, content creation, measurement, and operational efficiency.
• Reimagine traditional marketing processes through automation and AI-enabled systems that improve speed, scale, and effectiveness.

Requirements

• 10+ years of experience in B2B marketing, integrated marketing, product marketing, GTM strategy, or related disciplines.
• Experience leading cross-functional initiatives across multiple stakeholder groups.
• Experience developing strategic narratives, campaign frameworks, and integrated marketing plans.
• Experience using customer insights and data to drive decision-making and business outcomes. Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience.

Preferred

• Experience marketing SaaS, HR technology, talent, learning, or enterprise software solutions.
• Experience leading thought leadership and research-driven marketing programs.
• Strong executive communication, storytelling, and influence skills.
• Ability to operate effectively at both strategic and execution levels.
• Demonstrated systems thinking and comfort navigating ambiguity.
• Experience scaling marketing capabilities through AI, automation, and emerging technologies.