Scotts Miracle-Gro

Integrated Marketing Manager

Columbus, OH (Remote)

$112K/yr – $131K/yrMid LevelFull time

Posted 7 weeks ago

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Job Summary

Own end-to-end creative operations for a high-volume CPG program, coordinating production, legal reviews, and cross-functional alignment while driving real-time optimization and change management.

  • Operational leadership and production/delivery across multiple brands with enterprise PM and HR systems to hit milestones.
  • Data-led pivots: partner with analytics to shift campaigns for ROI mid-flight and enforce new intake processes.

Job Description

  • Operational Leadership: Own the end-to-end lifecycle of creative projects across Scotts, Miracle-Gro, and Ortho, utilizing Workfront and Workday to manage resources, budgets, and milestones.
  • Creative Operations Lead: You will vet incoming briefs for completeness, push back on "fire drills," and prioritize work based on brand impact and bandwidth.
  • Cross-Functional Integration: Serve as the primary liaison between Creative, Media, Legal, and Brand teams. You are the "Account Director" who ensures communication is seamless and expectations are managed.
  • Production & Trafficking: Lead the technical delivery of assets. This includes managing video trafficking with external partners, understanding media specs, and ensuring final files meet all technical requirements for digital, broadcast, and print.
  • Legal & Compliance Oversight: Manage the complex review process for all communications, ensuring legal approvals are secured and integrated into the workflow without stalling timelines.
  • Change Management- able to educate internal stakeholders - can diplomatically enforce new intake processes and 'kill' rogue projects that haven't gone through proper channels
  • Data-Led Decision Making: Partner with the Analytics team to monitor real-time campaign performance. You won’t just report on "what happened"; you will use predictive analytics to support work pivots mid-campaign for maximum ROI.
  • Workflow Optimization: Constantly refine our internal processes. You’ll identify bottlenecks in our project management software and implement solutions to keep the team moving at high velocity.
  • Resource Management: Work closely with the Group Creative Director to ensure internal teams and external agencies are allocated effectively and briefed accurately, and ensure resources are allocated according to project needs.