Responsibilities

• Lead the development of integrated marketing strategies and campaign frameworks that align business goals to compelling narratives, messaging, and channel plans.
• Translate enterprise priorities, growth initiatives, and stakeholder needs into clear marketing briefs, positioning, and activation plans.
• Own campaign orchestration across brand, creative, digital, content, events, and communications—ensuring consistency, timing, and impact across channels.
• Serve as brand steward and governance lead, ensuring all integrated efforts adhere to brand standards while continuously elevating quality, clarity, and design excellence.
• Manage and mentor design/brand resources to deliver high-quality, strategically grounded creative work.
• Partner closely with Digital, Communications, Customer Engagement, Sales Enablement, and external agencies to deliver integrated execution.
• Define success metrics and evaluate campaign performance, using insights to optimize storytelling, channel mix, and future initiatives.
• Own brand and campaign governance processes, including intake, prioritization, and standards enforcement.
• Lead development of messaging frameworks, toolkits, and playbooks to support enterprise and priority initiatives.
• Present strategies, campaign plans, and performance insights to senior leadership and cross-functional stakeholders.
• Continuously identify opportunities to modernize integrated marketing practices, including personalization, modular content, and AI-enabled workflows.