Responsibilities

• Maintain and enforce brand standards and positioning for Pursuit Spirits, Trial + Error, and the Whiskey Row Visitor Experience to ensure 360-degree consistency of our identity.
• Guide the visual and narrative direction across digital, print, merchandise, and on-site distillery experiences.
• Partner with sales, production, and executive leadership to ensure all marketing efforts reflect company-wide priorities and inventory goals.
• Research and lead the submission process for spirit and traveler awards to amplify marketing and PR efforts.
• Design and execute a year-round activation calendar for Trial + Error, including pairings, holiday events, and launch parties to drive consistent traffic.
• Cultivate high-value relationships with local hotels, tourism boards, convention bureaus, influencers, and businesses to keep Pursuit at the top of the Louisville "must-visit" list.
• Assist in the conceptualization and design coordination of merchandise for the Whiskey Row experience to enhance the guest "take-home" journey.
• Proactively identify new market opportunities across local, destination, and distributed regions.
• Manage the Mailchimp lifecycle, including newsletter creation and automated communications to our database of subscribers.
• Manage the Trial + Error social media ecosystem, including content strategy, posting schedules, and active community engagement.

Requirements

• 4–7 years in brand management, marketing, or creative direction, ideally within the spirits (distilleries), wine, or hospitality industries.
• A background working in a creative agency or as an in-house "solo" marketer where they were responsible for high-speed content production.
• Exceptional written and verbal communication abilities.
• Familiarity in Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Canva for quick projects.
• Experience managing Meta Business Suite (Instagram/Facebook ads) and a working knowledge of Google Ads, Yelp, and TripAdvisor for local tourism traffic.
• Expertise in Mailchimp or similar CRM tools, including list segmentation and designing high-performing newsletters.
• The ability to switch between "distillery brand voice" for press releases and "casual enthusiast voice" for social media.
• Proven ability to manage a year-round calendar of overlapping events, award deadlines, and product launches without losing track of details.
• A strategic thinker that can take top level objectives and turn them into actionable plans.
• Flexibility to work nights and weekends based on events and other needs.

Benefits

• Competitive base salary with a quarterly bonus based on achieving goals.
• A hybrid role where presence at Pursuit Spirits locations is required two to three days per week.
• Paid time off
• Opportunity to lead and grow the marketing presence for Pursuit Spirits.
• Join a dynamic and passionate team in a rapidly growing company.
• Employee discount
• Flexible schedule
• Happy hour
• Paid time off