Responsibilities

• Lead integrated marketing strategy across pre-sale opportunities by owning RFP responses, proactive pitches, and client presentations, translating business objectives into cohesive, multi-platform programs across content, social, partnerships, and experiential.
• Partner cross-functionally to bring programs to life by collaborating with Sales, Editorial, Product, Design, Social, PR, and Partnerships teams to ensure alignment from concept through execution.
• Drive ideation and concept development by leading brainstorms that produce insight-driven marketing solutions, shaping ideas into compelling narratives that leverage TPG’s authority and resonate with B2B and B2C audiences.
• Translate audience insights into marketable programs by leveraging data, category expertise, and TPG audience knowledge to develop strategic proposals, sponsorship packages, and scalable solutions that drive revenue.
• Develop and package revenue-generating opportunities by structuring integrated programs across platforms and identifying new ways to monetize TPG’s content, brand, and audience through both custom and repeatable offerings.
• Contribute to go-to-market strategy and product innovation through proactive pitches that highlight our value proposition across industries such as credit cards, hotels, airlines, cruises, and tourism organizations.
• Own and evolve TPG’s marketing materials and brand positioning by maintaining and updating media kits, eblasts, client templates, and ETDs, ensuring consistency, accuracy, and a best-in-class representation of TPG in market.
• Collaborate on pricing, packaging, and inventory strategy by partnering with revenue and ad operations teams to align program structure with performance goals and inventory realities.

Requirements

• 5+ years of experience in a media organization or ad agency, with the ability to work independently and own RFP responses, pitches, presentations, and marketing collateral from concept through delivery.
• A strong communicator and creative storyteller, highly skilled in developing strategic, well-crafted sales materials and pitch decks, and translating ideas into impactful, marketable sponsorship opportunities.
• Highly creative and solutions-oriented, with the ability to generate innovative, insight-driven ideas and adapt quickly in a fast-paced environment.
• Collaborative and adaptable, comfortable working across teams and with diverse personalities, balancing internal priorities with client needs to drive aligned, effective outcomes.
• Strong understanding of sales and marketing principles, including how to position, package, and sell integrated programs and solutions.
• Fluency in digital publishing metrics and analytics, including yield, RPM, CPM pricing, audience packaging, and targeting.
• Highly organized and detail-oriented, with excellent project management skills and the ability to manage multiple workstreams, prioritize effectively, and meet tight deadlines.
• Data-driven thinker, with strong analytical skills and a track record of contributing to revenue growth and achieving business targets.

Benefits

• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.