Responsibilities

• Lead the strategy, planning and execution of integrated marketing campaigns across paid and owned channels
• Serve as a key client-facing partner, providing strategic counsel, recommendations and ongoing performance updates
• Develop campaign strategies that align business goals, creative direction and paid media tactics
• Own campaign budgets and forecasts, including building and supporting proposals and scopes of work
• Plan, execute and optimize paid media across channels, including print, CTV, radio, OOH, programmatic, retail media and influencer amplification
• Execute media buying directly for smaller programs and oversee external partners for larger or more complex buys
• Partner closely with creative, media and analytics teams to ensure consistency from strategy through execution
• Establish KPIs and manage reporting, focusing on ROI and performance
• Analyze results using attribution and analytics to inform optimization and future planning
• Manage always-on programs, program and product launches and statewide campaigns from planning through reporting

Requirements

• 7–10 years of marketing experience, with a strong preference for agency backgrounds
• Experience leading integrated marketing campaigns for consumer and B2B brands
• Demonstrated experience with national, statewide or multi-market campaigns
• Proven ability to manage budgets, forecasts and proposals
• Experience working directly with clients and cross-functional agency teams

Preferred

• Integrated marketing strategy • Paid media planning and buying • Traditional media • Budget and forecast management • Performance marketing • Attribution and analytics • Client leadership • Strategic storytelling • Cross-functional collaboration

Benefits

• Comprehensive health plan
• 401(k) with company match
• Generous PTO
• Parental and private health leave
• And more