Responsibilities

• Lead integrated campaign strategy: Develop and execute multi-channel campaign plans across content, organic social, and paid awareness media that align with business goals and span paid, owned, and earned channels.
• Own end-to-end campaign management: Drive campaigns from brief and concept development through stakeholder alignment, execution, launch, and post-campaign analysis.
• Direct agency partners and internal resources: Serve as the day-to-day lead for agency partners and internal contributors — setting clear direction, maintaining a high bar for output, and ensuring teams have what they need to execute effectively.
• Drive creative excellence: Partner with internal creative teams and agency partners to cultivate an environment where creative risk-taking leads to resonant, high-impact work — providing sharp, actionable feedback that keeps programs on strategy.
• Build awareness and trust across diverse audiences: Develop and evangelize a strong point of view on how strategic messaging can engage, generate demand, and drive action among Hinge Health's eligible member population.
• Collaborate cross-functionally: Partner closely with Product, Product Marketing, GTM, and Comms teams to maximize campaign impact and ensure consistent messaging across every touchpoint.
• Expand channel presence: Identify opportunities to enter new channels and build synergies with existing ones — working closely with channel owners across the broader marketing organization to align on shared goals and make every channel more effective.

Requirements

• 4+ years of marketing experience, including at least 3 years in an integrated or campaign-focused role, ideally with time spent managing and directing execution by internal and external resources under defined strategies.
• Proven campaign management success across a range of channels — ideally spanning a combination of digital, social, content, email, paid media, and awareness — with strong command of the full customer journey from awareness through conversion.
• Strong communicator and collaborator who can influence across functions and adapt messaging for different audiences and cultural contexts.

Preferred

• Healthcare or mission-driven experience is a plus; genuine passion for making quality care accessible is a must.
• Comfort with ambiguity and pace — you can pivot strategies as market dynamics shift without losing momentum or quality.
• Fluency and/or strong familiarity across traditional and digital channels, including TV, OOH, social, content, and performance marketing.

Benefits

• Inclusive healthcare and benefits: On top of comprehensive medical, dental, and vision coverage, we offer employees and their family members help with gender-affirming care, tools for family and fertility planning, and travel reimbursements if healthcare isn’t available where you live.
• Planning for the future: Start saving for the future with our traditional or Roth 401k retirement plan options which include a 2% company match.
• Modern life stipends: Manage your own learning and development
• Grow with us through discounted company stock through our ESPP with easy payroll deductions.