Responsibilities

• Translate complex product capabilities, use cases, and value propositions into clear, differentiated messaging that is relevant to distinct audiences without losing accuracy, nuance, or the product’s ambition.
• Develop audience segmentation frameworks based on customer needs, behaviors, use cases, regions, industries, and stages of the customer journey.
• Create audience-specific messaging and campaign strategies for groups such as creators, builders, professionals, students, consumers, and emerging-market users.
• Lead cross-functional marketing programs end to end for defined audiences or initiatives, with minimal oversight, setting priorities across awareness, acquisition, activation, engagement, retention, and advocacy.
• Lead research efforts including customer interviews, surveys, social listening, competitive analysis, market trends, and behavioral data.
• Turn research and performance signals into actionable audience personas, messaging frameworks, briefs, campaign recommendations, and market insights.
• Identify cultural, regional, and language-specific opportunities across global markets, and help adapt global campaigns for local audiences while maintaining a consistent brand voice.
• Develop go-to-market plans for new campaigns, product features, audience programs, partnerships, and market expansions.
• Identify partnership opportunities with creatorss, industry groups, and other audience ecosystems.
• Align partners across product marketing, growth, CRM, creative, analytics, partnerships, and regional marketing; resolve tradeoffs and shape creative direction to deliver coordinated customer journeys.

Requirements

• Have 5–8 years of experience in product marketing, brand marketing, lifecycle marketing, growth marketing, audience strategy, partnerships, or related fields.
• Bring deep familiarity with AI products, foundation models, generative AI capabilities and limitations, and common user workflows; this is a critical qualification for the role.
• Have experience translating complex technology and technical product capabilities into clear, compelling, differentiated customer value propositions.
• Are a strategic thinker who can turn audience insight, cultural context, product strategy, and business goals into a compelling point of view and an actionable marketing system.
• Can move fluidly between big-picture strategy and hands-on execution: building the framework, writing the brief, launching the program, and reviewing results.

Preferred

• Experience working with creators, developers, communities, partnerships, or other distinct customer segments.
• Experience working across cultures, regions, or international markets.
• Experience with experimentationance measurement, social listening, and translating signals into strategic recommendations.
• Experience in consumer technology, emerging products, developer tools, enterprise products, or other fast-changing categories.

Benefits

• Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
• Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)
• 401(k) retirement plan with employer match
• Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks)
• Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees
• 13+ paid company holidays, and multiple paid coordinated company office closures throughout the year for focus and recharge, plus paid sick or safe time (1 hour per 30 hours worked, or more, as required by applicable state or local law)
• Mental health and wellness support
• Employer-paid basic life and disability coverage
• Annual learning and development stipend to fuel your professional growth
• Daily meals in our offices, and meal delivery credits as eligible