Responsibilities

• Translate complex product capabilities, use cases, and value propositions into clear, differentiated messaging that is relevant to distinct audiences without losing accuracy, nuance, or the product’s ambition.
• Develop audience segmentation frameworks based on customer needs, behaviors, use cases, regions, industries, and stages of the customer journey.
• Create audience-specific messaging and campaign strategies for groups such as creators, builders, professionals, students, consumers, and emerging-market users.
• Lead cross-functional marketing programs end to end for defined audiences or initiatives, with minimal oversight, setting priorities across awareness, acquisition, activation, engagement, retention, and advocacy.
• Lead research efforts including customer interviews, surveys, social listening, competitive analysis, market trends, and behavioral data.
• Turn research and performance signals into actionable audience personas, messaging frameworks, briefs, campaign recommendations, and market insights.
• Identify cultural, regional, and language-specific opportunities across global markets, and help adapt global campaigns for local audiences while maintaining a consistent brand voice.
• Develop go-to-market plans for new campaigns, product features, audience programs, partnerships, and market expansions.
• Identify partnership opportunities with creators, developers, communities, platforms, industry groups, and other audience ecosystems.
• Align partners across product marketing, growth, CRM, creative, analytics, partnerships, and regional marketing; resolve tradeoffs and shape creative direction to deliver coordinated customer journeys.

Requirements

• Have 5–8 years of experience in product marketing, brand marketing, lifecycle marketing, growth marketing, audience strategy, partnerships, or related fields.
• Bring deep familiarity with AI products, foundation models, generative AI capabilities and limitations, and common user workflows; this is a critical qualification for the role.
• Have experience translating complex technology and technical product capabilities into clear, compelling, differentiated customer value propositions.
• Are a strategic thinker who can turn audience insight, cultural context, product strategy, and business goals into a compelling point of view and an actionable marketing system.
• Can move fluidly between big-picture strategy and hands-on execution: building the framework, writing the brief, launching the program, and reviewing results.

Preferred

• Experience working with creators, developers, communities, partnerships, or other distinct customer segments.
• Experience working across cultures, regions, or international markets.
• Experience with experimentation, performance measurement, social listening, and translating signals into strategic recommendations.
• Experience in consumer technology, emerging products, developer tools, enterprise products, or other fast-changing categories.