Responsibilities

• This is not a traditional account management role, and it is not a strategy-only role.
• Our Integrated Marketing Managers are working marketers and trusted client leaders. You’ll own a portfolio of client relationships, understand their businesses deeply, lead their marketing direction, stay close to the work being produced, and bring together specialists across social media, SEO, email, paid media, web and content.
• You’ll be the person a client trusts to answer: What are we doing? Why are we doing it? Is it working? And what should we do next?
• You don’t need to be the deepest technical expert in every marketing channel. You do need to understand integrated marketing well enough to connect the dots, ask the right questions, evaluate the work, and make strong recommendations.
• Develop a deep understanding of each client’s business, customers, revenue goals, sales process, pipeline, and growth priorities.
• Build strong relationships with founders and leadership teams.
• Lead recurring client meetings and confidently present performance, recommendations and next steps.
• Maintain proactive communication throughout the month, not simply show up for meetings.
• Identify opportunities and problems before the client has to point them out.
• Translate business priorities into clear marketing priorities for the Bellrae team.

Requirements

• 7+ years of professional marketing experience, with agency experience strongly preferred.
• Experience owning multiple client relationships and serving as a primary marketing contact.
• Experience independently leading client meetings and presenting to founders, executives or senior leadership teams.
• Broad working knowledge across SEO, social media, email marketing, content, websites and paid media.
• Strong working knowledge of SEO, including keyword strategy, on-page optimization, content strategy and organic search performance.
• Strong understanding of organic social media strategy and current platform best practices.
• Experience developing, reviewing and optimizing email campaigns, newsletters and nurture strategies.
• Experience analyzing marketing performance and translating data into clear recommendations and next steps.
• Working knowledge of website strategy, messaging, conversion pathways and lead generation.
• Strong copywriting and editing skills.

Preferred

• Agency experience is strongly preferred. Experience with home, design, construction, remodeling, real estate, hospitality or other high-consideration service businesses is a plus.

Benefits

• Flexible schedule
• Health insurance
• Paid time off
• Professional development assistance