Integrated Marketing Manager

Atlanta, GA (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 9 days ago

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Job Summary

Own end-to-end integrated marketing campaigns across multiple channels, coordinating launches, assets, calendars, and cross-functional teams.

  • Lead cross-functional marketing initiatives from concept to launch
  • Create and maintain calendars, timelines, and launch plans
  • Ensure consistent execution across customer and professional touchpoints

Job Description

Responsibilities

  • Coordinate the execution of integrated marketing campaigns across professional, e-commerce, DTC, Amazon, and digital channels.
  • Develop and maintain marketing calendars, campaign timelines, and launch plans.
  • Partner with internal teams to ensure projects stay on schedule and deliverables are completed accurately and on time.
  • Manage campaign assets, approvals, and communication throughout the project lifecycle.
  • Ensure marketing initiatives are consistently executed across all customer and professional touchpoints.
  • Coordinate the execution of new product launches from planning through market introduction.
  • Partner with Brand Management, Creative, Digital, Education, and Sales teams to develop marketing materials and launch assets.
  • Support the creation of merchandising tools, sales collateral, educational materials, promotional campaigns, and customer communications.
  • Help ensure every launch is executed consistently across all channels.
  • Coordinate website updates, email campaigns, landing pages, blogs, promotional content, and product detail pages.

Requirements

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 3–5 years of experience in integrated marketing, brand marketing, or project management, preferably within beauty, skincare, wellness, or consumer products.
  • Exceptional organizational and project management skills with the ability to manage multiple projects simultaneously.
  • Experience coordinating cross-functional marketing initiatives from concept through execution.
  • Strong attention to detail and commitment to delivering high-quality work.
  • Excellent written, verbal, and interpersonal communication skills.
  • Experience supporting digital marketing, email marketing, social media, e-commerce, or influencer programs.
  • Proficiency with Microsoft Office; experience with project management platforms, Shopify, HubSpot, Klaviyo, or similar marketing tools is a plus.
  • Self-motivated, collaborative, adaptable, and comfortable working in a fast-paced environment.
Astral Health & Beauty logo

Astral Health & Beauty

2.8 Glassdoor

From makeup to skincare to skin health, Astral’s family of brands makes every day a little bit easier—and better—for women and men around the globe. With innovative and transformative products, we redefine the face of beauty. We embrace diversity and develop products to meet the needs of a global marketplace. Our success is the result of entrepreneurial spirit, pushing the boundaries, and knowing that our commitment to the customer is more than skin deep.GUIDING PRINCIPLES• Allocate resources wisely, always asking, “Is the investment worth the return?”• Hold ourselves accountable, realizing every employee has an impact• Coach one another, helping team members find their fastball• Think big; be an innovator and a creator• Take chances; learn from your mistakes• Agree to disagree, but never be disagreeable• Treat every day as if it were opening day• Never, ever give up• We are four brands, but one familyPÜR, Aloette, COSMEDIX and butter LONDON

Founded in 1978
USA
106 employees (24 in marketing)
51% recommend to a friend
53% CEO approval

Traffic Signals

Monthly Visitors
2.1K
Traffic Source Mix
Search
34.2%
Direct
26%
Referral
30.1%
Social
8.7%
Paid
1%

Headcount Trend

Current headcount: ~106

Marketing Team

Marketing Team Size
18 (17% of company)
Median Career Experience
9 years
Median Tenure
2.3 years
Marketing Roles Posted (Last 30 Days)
1