Integrated Marketing Lead, Global Affairs, Legal and Policy

New York, USA (Hybrid)

$149K/yr – $233K/yrSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Drive global integrated marketing for LinkedIn’s Global Affairs, Policy, and AI initiatives with cross-functional activation and executive storytelling.

  • Own end-to-end integrated marketing strategy for Global Affairs, Legal, and Policy
  • Must-have: 8+ years in integrated or corporate marketing with global program ownership
  • Standout: Leads marquee moments (e.g., Davos) and cross-functional activation across CoEs

Job Description

Responsibilities

  • Own the end-to-end integrated marketing strategy for Global Affairs, Legal, and Policy, translating complex topics and LinkedIn data into clear narratives, activation plans, and content portfolios.
  • Develop stakeholder marketing plans that increase LinkedIn’s relevance with policymakers and global institutions across the US, EMEA, and APAC, including forum strategy, messaging, and targeted activations.
  • Lead integrated programs that position LinkedIn as a trusted, nonpartisan voice on AI, skills, and the global economy, bringing insights to life through reports, executive briefings, media moments, and partner ecosystems.
  • Plan and deliver integrated marketing programs across owned, earned, and event channels, aligning messaging, content, executive prep, and amplification with Communications, Public Policy, and Marketing Centers of Excellence (CoEs).
  • Own marquee stakeholder moments (e.g., Davos) from strategy to execution, ensuring a cohesive narrative and coordinated activation across events, media, and partner engagements with Brand, Comms, Policy, and Regional Marketing.
  • Define success metrics and measurement frameworks (KPIs, reporting, and insights) that connect programs to reputation and influence outcomes, then use learnings to optimize plans and executive priorities.

Requirements

  • 8+ years of experience in integrated marketing, corporate marketing, brand, communications, or related roles, with ownership of end-to-end global or multi-regional programs
  • 5+ years of experience driving global marketing initiatives, global affairs and policy marketing focus preferred
  • Basic Qualifications included in the above or equivalent combination of education and experience.

Preferred

  • Marketing experience in regulated or high-scrutiny areas such as technology policy, economics, trust and safety, or responsible AI.
  • Experience building marketing programs for institutional audiences (e.g., policymakers, regulators, NGOs, multilaterals, or industry associations).
  • Experience planning content and integrated launches (e.g., research reports, insights narratives, executive content, and global events) with clear channel and amplification plans.
  • Experience partnering cross-functionally and globally (e.g., Comms, Policy, Legal, Brand, and regional teams) with confidence working through complex stakeholder input.
  • Working knowledge of the global policy and economic landscape shaping AI, the future of work, and digital trust.
  • Experience in mission-driven marketing, corporate reputation, or issues-based communications.
  • Comfortable operating with ambiguity and senior stakeholders, with a bias for action and strong marketing judgment.
  • Excellent communicator (written and verbal) with strong judgment, audience empathy, and the ability to simplify complex topics.
  • Proven experience building executive thought leadership, including messaging, narrative development, and speaking/content support for high-visibility moments.
  • Strong program management, with the ability to run multiple campaigns and stakeholder workstreams in parallel and deliver on tight timelines.
  • Experience supporting senior executives or C-suite leaders in high-visibility external positioning.
  • Additional language proficiency (e.g., French or German) is a plus.

Benefits

  • annual performance bonus, stock, benefits and/or other applicable incentive compensation plans.
LinkedIn logo

LinkedIn

Founded in 2003, LinkedIn connects the world's professionals to make them more productive and successful. With more than 1 billion members worldwide, including executives from every Fortune 500 company, LinkedIn is the world's largest professional network. The company has a diversified business model with revenue coming from Talent Solutions, Marketing Solutions, Sales Solutions and Premium Subscriptions products. Headquartered in Silicon Valley, LinkedIn has offices across the globe..

Founded in 2016
Sunnyvale, CA, US
24K employees (3,633 in marketing)

Traffic Signals

Monthly Visitors
1.8B
Monthly Google Ads Budget
$3.2M
Traffic Source Mix
Search
29.7%
Direct
66.9%
Referral
2.8%
Social
0.2%
Paid
0.2%

Headcount Trend

Current headcount: ~23.9K

Marketing Team

Marketing Team Size
2,950 (12% of company)
Median Career Experience
17 years
Median Tenure
6.7 years
Marketing Roles Posted (Last 30 Days)
9

Funding

Total Funding
$154.8M
Last Raise
$51.6M
Private Equity, 10 years ago

Funding History

  • Feb 2016
    Private Equity
  • Apr 2014
    Series Unknown
  • Dec 2009
    Secondary Market • $51.6M

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